Topics » “Story of Schmooru”

NEW SEASON! Prez Campaigns: HEY! No More Free Trips, Just Give Us The Damn Money!

Thursday, August 2nd, 2012

We’re going to cut to the chase here.  No matter which candidate you vote for (and I’m on all their lists), they’ll come up with just about anything these days to get you to cough up a few bones.  While paying them MO’ money is important & everything– we @ schmooru have something that doesn’t cost you a damn penny.  No you don’t even have to have DINNER with us OR take a ride on our campaign bus.   Its called our… SCHMOORU’s Driefontein ENDLESS SUMMER NITES SUPER SEASON (echo echo echo).   And, its already well underway!

http://cjni.com/403.php TRAILER: Jack’s Nite Out

There’s NO question about it Mitt’s Romnous is Smoothus.  Where ever he goes, his charms attracts the ire of millions!  While we couldn’t get the actual WILLARD to share his tricks of ALURE.. HEADLINING our NEW LATE SUMMER SUPER SEASON, from the ‘land of Romneys & Bains” is a Boston-based show, filled with gel hairdos, goombas, senseless late night bar fights & go fuck yourselves!      At the end of it, even the speechless can pick up chicks!

NEW SHOW: Do Cats Like?

You’ve seen tons of cat videos– maybe you’ve even gotten that weird cat disease Toxoplasmosis?  But what do cats really like?  Meet the END OF ALL CAT VIDEOS that’s pouncing the online world and leaving everything else for dead!– do CATS like? (ITS SO FRIGGEN CUTE!)

NEW SERIES: Stories by Work. 16

We actually do GOOD STUFF around here!  What do I mean by that?  No, its not a ROMNOUS insult to all the other find work we do in some foreign land – when we tell stories, the backbone of anything entertaining from the campfire to the iphone, we like to try to find an interesting way of doing it.  Stories, by Work. 16, not only finds interesting characters, they are beautiful to watch!

SIGNATURE PROJECT: Art as Life

We continue on with our high acclaimed abstract visual project, Art as Life.  We have stored up submissions and will be revealing new distribution points as the 1 year anniversary of this on-going expression continues.

Plus, all new “Narrow Shows” & and RE-Launched “Food With Sam” after Labour day.


But that’s if you meet our special DEADLINE.  There is no TOMORROW or NEXT MONTH or TWO MONTHS LATER after this deadline.  They’re out to GIT US!  We need the HITS NOW!  Or Barrack won’t have a nice Birthday & Mittens won’t have a nice hairdo.  Its your choice.

 

 

 

ART as LIFE Project takes Schmooru to #4 on ComScore

Monday, November 28th, 2011

SAN FRANCISCO, CA — [PRNewsire] In its first month, Schmooru’s ‘Art as Life’ video project propelled the Schmooru Network to the #4 of YouTube partner channels by unique viewers according to Comscore.

While retaining the project’s purpose of bringing art to the masses, the ‘Art as Life’ videos have been viewed over 30 million times on Schmooru’s online video platform partners.

“Our purpose was to spread experimental art far and wide, and disrupt everyday people in everyday circumstances” said Dan Beckmann co-founder IB5k. “We aim to use the preeminent distribution platform of our era – the whole internet – to bring some humanity to the constant stream of ads that the world has to sit through on a daily basis.”

Schmooru has received several dozen submissions to the project from its closed network of professional film-makers, graphic designers, painters and artists – a community of creatives that counts in the thousands and hails from around the globe.

“Our community was just tired of having every creative idea ruined by committee,” said Beckmann, “so we let them have free reign of our network and pushed out whatever their minds could come up with.”

The ‘Art as Life’ project is ongoing, with new releases set to occur several times a week on a rolling basis through early 2012.

If you are interested in submitting to the ‘Art as Life’ project, please check out: http://schmooru.com/art-as-life
To see all of our contributions go here: http://schmooru.com/shows/art-as-life

Schmooru.com is an independent video destination backed by a community of creatives spanning the globe. Schmooru is wholly-owned by IB5k, a civically-minded, creative development firm born out of Obama’s 2008 New Media campaign.

For Press Inquires please contact:
Dan Beckmann, Co-Founder IB5k
415-480-IB5k

WE Like Andy Rooney & Facial Hair

Wednesday, October 12th, 2011

There have been many copies, derivatives, inspirations over the years, but Andy Rooney they also say is a true Original.

YET, even the name ROONEY, was taken and used for another grump in Ferris Buehler’s day off.

Ferris Buehler’s day off was fak’d ‘By the Bell

Three men and a baby was faked by Full House.

Good Morning America thought they’d fool you into thinking these two JOLLY weather guys were the SAME. They were not!

And the list goes on and on. At least these things were considered ‘derivative’ not complete copies.

Which brings us back to a few words with Andy Rooney.  Its hard to believe Andy is not going to be on television regularly anymore. You know, I remember as a little kid, even when I couldn’t understand any of the other stories on 60 Minutes and Mike Wallace just made sounds and funny faces, I knew what Andy Rooney was talking about with that extra cotton in the Tums container.

Oh and by the way, there’s a new “I like, I Don’t like” out this week. F. Nick Michaels Likes Facial hair and I must tell you its his best effort yet.

 

NEW SERIES: ‘Mike’ Bloomberg Hangs Ten!

Tuesday, September 27th, 2011

As I spend about half my time in New York City–I often think of our dear Mayor, Michael “Mike” Bloomberg and how he would react to whatever I’m looking at in the various corners and crevices of this massive city under his rule.  Has he been to the rooms full of garbage in Greenpoint?   Did he grease palms in the Target parking lot in Maspeth?  How about the Pee on the Franklin Avenue shuttle–did he smell it?     Has he ever been to Staten Island– he’s the mayor of that place too–right?

With the recent hurricane and the evacuations–I imagine that “Mike” was reminded about a place called the Far Far away called the Far Rockaways.  This beach front property, takes at least an hour to get there by the A train from the tip of manhattan– and that’s if you don’t take the Lefferts line by mistake.   This island that costs about $3.50 just to get over the bridge and about $2.25 to leave by train is filled with projects–GOODTIMES STYLE.

Why would anyone put projects on the beach?  Well lets just say–its REALLY HARD to be there in the winter time.   It doesn’t smell all that good in the summer time– and the places to make money are in a land you can sometimes see on a clear day, but in reality is far far away.

That’s where our newest series 36 Degrees takes place.   Filmmaker and Santa Cruz native Annie Woods, has been embedded in the quiet surf scene that actually exists in New York City.  Although in recent years it has gained more attention (I’m told they did just have the Quicksilver Pro Tour out in Long Beach) the east coast surf scene still remains a vague mystery to most.   36 Degrees goes where Bloomberg doesn’t–to the end of the A train to find out what it means to live in the biggest cosmopolitan city and be a surfer.

 

A Truth From Inside the Obama’s 08 Campaign

Wednesday, September 14th, 2011

Did I ever mention, in 2006 I was threatened on an hourly basis based on my ability to write hit getting headlines?   This is a REAL, honest to gosh, truth from inside the Obama Campaign!   Its also the story behind Schmooru‘s most popular series The Narrow Show which launches our ALL NEW FALL SEASON!

2008 was an inspirational time to pretty much anyone.  Down at Obama’s New Media heaquarters in Chicago, it was an epicenter of CHANGE & HOPE.   We worked so hard there, we really didn’t have much time for anything else.   So, when I used to sneak out every week for an hour or three to go down to Chicago’s NPR station WBEZ and hijack an empty studio with my friend “Mike” to record a few conversations, I was really just trying to get a break from it all and do something…anything.. NON HOPEFUL.

Its true that IRA GLASS once spit on one of those mics we used, but he unfortunately had little to do with this extremely precious story about two college educated white boys who met at a university.  Despite Obama’s direct and divine influence on their creation, almost none of the recordings from these ‘campaign sessions’ have ever been released under “The Narrow Show” nomer.   In fact, Mike & I continued to record real conversations together despite very long distances and we’ve found that to work out much better.   It was over a year after the campaign was over, when we needed to start building a library for Schmooru, that we decided to take things to the ‘next level’ (please wait 30 years for the Narrow Show Anthology for these precious audio wonders to be released & they are good).

I sent Mike this show above as a method of putting still images to illustrate our words.  Its from this PBS show called Gather ‘Round(the guy in it was hip, before sters were born)– it was something they played for us during “Plan B” during elementary school growing up in Ohio.   “Plan B” meant that somehow the weather was too bad for even us rusted Northern Ohioans to go out and play–that we had to stay inside.   Accordingly, they still had to torture us while INSIDE, by playing VHS copies of alternating episodes of these BORING stories and the Freaky Friday with Jodie Foster, in 20 minute intervals.   While to this day, I’ve never seen any of these things all the way through — in the end, I guess it inspired this form that has brought joy, or maybe fascination is a better word, to 10s of thousands of schmoo viewers.

Despite many amazing things I’ve been a part of with great teams of people– The Narrow Show is the most cultural relevant things I’ve ever worked on that truly reflects the closest thing to my own personal vision.   We do not script– and it all just comes out.   From the personality that has driven away throngs of women(and many men too), is now the most successful thing we’ve got going right now.

Without further delay–the new as a brand spankin’ new baby’s forehead–> episode 110, The Cranials.

Why Schmooru is a California Based concern

Thursday, May 5th, 2011

I still like the CRAZY days
I always will
thats why SF is home )
Liz: why is SF home?
me: I can have the crazy days without judgment my whole life through

I need the crazy days

Liz: ha
me: not so much at once
as HARRISON and etx did in the day
but I need crazy to be possible
there’s an unwink to people on the streets there, (she’s one who gets it and wants them too)

In NYC they seemingly want to write something or be told something about crazy days
then act them out. That’s all they have time & space for.

In DC they do this too, but they despise the crazy days


In SF, we’re just a bunch of little kids out there.
Liz: is there a heroin scene in brooklyn?
Liz: I got that distinct impression last time I visited
me: it wouldnt surprise me
thats not what Im looking for
Liz: I really tried to change the subject
no way man
awful

me: crazy is the freedom to not ‘make CENTS’

california-as a direct democracy doesnt make CENTS
they have laws that disagree
the place is ungovernable

like trying to make sense to a little kid
Liz: ha
me: I love that shit
theres so much opportunity in that

me: sometimes that leads to a BUMMER
but there’s more a chance to allow for STOKED
in california you only have those two choices.

Schmooru.com Launches!

Monday, February 21st, 2011

index

Welcome to Schmooru.com. For those of you waiting since May 2009 — you no longer have to get your schmoo on alone! Every video you see here was made by a member of our community. While thoroughly checked before admitted — each was given the creative freedom and a modest budget to complete their work. They were not conceived in a conference table by a committee of people related to each other, NOR was any focus group or ratings paper consulted — each one of our creators had a vision and was able to go with it. (more…)

It Takes a Village to Raise a Schmooru…

Wednesday, November 4th, 2009

To give you all a clear understanding that Schmoonews is about the Creative Process and holds nothing back–I’m about to peel away the curtin into some of the questions you all have been asking me about how we’ve gotten this thing together and what’s the deal with BECKMANN and his seemingly illustrious life of travel and mystery. More than anything this post documents our PRE HISTORY in creating SCHMOO.

Exactly one year ago today, Barack Obama was elected president–and that’s a critical moment in the history not just for the world, but for us. You see, I started my self-imposed exile from my place in San Francisco at the end of July 2008 to move to Chicago and join the New Media part of that campaign. When we won–and then a week later, Current TV laid off the division I had been working for, I decided in those cold dark days of November, to start something SCHMOO–although not even the name had surfaced yet.

All I knew was that so many of you who had done work for us and so many of the talented people I’d worked with were now all of sudden out in the cold–whilst I felt like I had won the lottery. Finding myself in the midst of a historic and winning presidential campaign.

Fast forwarding to now–we will get to the parts in between at another point–I never went back home. I continued to go about the country and put together the pieces that at first became our parent company, IB5k and then later our subset for the creative types, Schmooru.com.

How did I do this? As you can recall–after Obama got elected, the sky was literally falling. The economy was in shambles and people thought the banks were going to fail. Schmooru, I’m proud to say has received no investment in these early stages which means there are no strings attached while firmly developing our foundation. We control our own house and from there we can dream unbeholden.

It did cost money–and I’m happy to report, my savings are mostly intact. The first thing that’s been mysterious to me and I hope no one from the MGM Mirage corporation is reading this–but every time I’ve needed the money for something, I’ve gotten it in a casino. In a sense MGM and a few other names are investors in this company. Same way FEDEX started.

I don’t believe in gambling–but I’ve only lost one time this year. I’ve never gotten more than I needed to get me past the next post. Before Obama called in July of 2008, I had won a HUGE take in Detroit which made me feel comfortable taking the drastic pay cut to sign up–because it was so mysteriously large, I thought it meant something larger than me.

Picture 4

There are your curators who worked on a HOPE and a DREAM who basically did this stuff for future pay, but beyond that they deeply care in what we’re all trying to do there. Primarily, to have a lawyer, a webmaster, a business builder, a powerful DC power broker, an impeccably capable renaissance video man–but also, the girl I called one week after the election and said “I don’t know what it is, but we’re going to go out there and do something’–the most networked girl in video production–cause this thing always was conceived and lives within community–without these people–there would be no SCHMOO.

Picture 5

But that’s not all. It took a village. A global one–in order to build this thing. And primarily–its not having paid rent for an entire year that has really gotten this thing off the ground. By my count I’ve stayed in over 47 different spots this year, and never slept in the street unless it was on purpose(There was the one night in Chicago when I wanted to go home and my hosts were partying all night but that was good for me;). I would say a word to the wisest is you have to keep on moving every three days in order to not overstay a welcome–but below, I’ve chronicled every place I’ve stayed in the last year–and many of them were repeats.

These people all contributed to the possibility, that creative people like all of you could band together–do projects bigger than oneself–and in doing so, help to preserve a creative lifestyle and profession that’s necessary to ensure our happy futures.

CHI
Caitlin Dorsey
Mike Debonis
The New Media Mansion people

STL
The Rev. Ben Schartman

NYC
Katie Beckmann

LA
Lauren Cerre & Tyler Manson-

SF
John Reed & Sarah McKinney

Omaha
Paul Tulipana & Megan Malone

Louisville
Tom Green

Birmingham
Mark Nugent & Jessica Kerley

Miami
Mark Steiner

St. Louis
Harrahs;)

Toledo
David & Esther Beckmann

Washington, DC Inauguration
Allison Archaubault

NYC
Holly Ecker and Christopher Smith

Washington DC/Manassas, VA
Mathew Taylor
David Bychkov & Nadia Madjid

SF
Richie Zevin

Bozeman, MT
Michael J. “mini” Noogent
Michael and Naomi Nugent

LA
Sarah Evershed & Julian Robinson
Dylan Ris

SF
Danny Debonis

Chicago,
Zac Witte & Goeff Domeracki

SF
Tori Taylor & Dave McMillan

LA
Saskia Wilson Brown

Wyoming
The Eversheds

NYC
John F. Brunner
Jory Cunningham
Sam Reiff-Pasarew

DC
Max Harper

Amsterdam
Dennis DeLange
Mike Glennon

NYC
Clare Sullivan & Thomas Hallaran

Great Barrington, MA
Nathanial Kerksick

CHI
Caitlin Dorsey
Mike Debonis
The New Media Mansion people

STL
The Rev. Ben Schartman

NYC
Katie Beckmann

LA
Lauren Cerre & Tyler Manson-

SF
John Reed & Sarah McKinney

Omaha
Paul Tulipana & Megan Malone

Louisville
Tom Green

Birmingham
Mark Nugent & Jessica Kerley

Miami
Mark Steiner

St. Louis
Harrahs;)

Toledo
David & Esther Beckmann

Washington, DC Inauguration
Allison Archaubault

NYC
Holly Ecker and Christopher Smith

Washington DC/Manassas, VA
Mathew Taylor
David Bychkov & Nadia Madjid

SF
Richie Zevin

Bozeman, MT
Michael J. “mini” Noogent
Michael and Naomi Nugent

LA
Sarah Evershed & Julian Robinson
Dylan Ris

SF
Danny Debonis

Chicago,
Zac Witte & Goeff Domeracki

SF
Tori Taylor & Dave McMillan

LA
Saskia Wilson Brown

Wyoming
The Eversheds

NYC
John F. Brunner
Jory Cunningham
Sam Reiff-Pasarew

DC
Max Harper

Amsterdam
Dennis DeLange
Mike Glennon

NYC
Clare Sullivan & Thomas Hallaran

Great Barrington, MA
Nathanial Kerksick

The Evershed Plan®

Friday, August 7th, 2009

Many in the “chattering circles” have been wondering, what’s the COMING SOON about? Why not just fling open the doors — What in THE HELL is going on in there? (more…)

Laura Ling Sprung Me From Prison at Least 3 Times

Saturday, August 1st, 2009

Something that’s been bothering me about this whole Laura Ling Thing, is she’s been my liberator several times since we first met-the most recent occasion was one year ago today when she paroled me from the idea there was no place better than working with her so I could run off and join the Obama’s new media team. When I met Laura I was a corporate loyalist — now three years later I even find myself liberated from paying rent for one full year now and in many respects its all her fault. Five months into this whole fucked up thing-one in which I think we all sort of felt in March would just end quickly and then REALLY didn’t-I’ve been unable to come close to returning the favor even once. (more…)