R. I. P. Major Magic

I’m not a military sentimentalist, but somehow, I imagine, the next Veterans day will not be the same since the recent passing of Major Magic and his ALL STAR PIZZA REVIEW.

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For those of you who aren’t familiar with his work, no one really knows which war her served in, but when he came back home, he befriended some animals, taught them how to play Jeremiah was a Bullfrog, and peformed randomly–MECHANICALLY, to those eating flat, cardboard pizza while always basking in the celebration of someone’s passing year.

The final Major Magics location closed this month in Sylvania, Ohio.  There were rumours that there were more in Michigan somewhere, but as far as all of us were concerned, Major Magic was a household name in the Toledo area, and no place else.  Most of all of you had Chuck E Cheese or possibly Showbiz–we had the Major with his Rock n’ Roll Rebellion band.

SDC10255Toledo was a strange place–still is to this day(notice how none of the kids smile in any of the pictures).  What’s GOOD for DIGITAL is BAD for TOLEDO.  In an effect, if there was a Toledo Industrial index, everytime Steve Job’s stock goes up, the GLASS CITY(toledo) cracks even further.

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Major Magic and his ALL STAR PIZZA REVUE–was as analog, mechinical as things get.  ROBOTS who perform, can you imagine?  No, they weren’t holograms, and YES, my favourite part was peaking underneath the curtain between performances to watch their dead faces.  That of course was followed by chucking SMARTIES at them during their motion renditions–and their UNCANNY ability to keep a straight face despite getting WONKED.  I never quite understood why they gave out SMARTIES next to these creatures.

We had a lot of local chains there for a town of its size, MM being one of them and while I lived there I’ll admit at the time, I longed for the national chains to come into town as some sort of connection to the outside world.  For some reason, till I left for college in 1998, Toledo had no Starbucks or Wal Mart– we had Sufficient Grounds and The Anderson’s–locally owned and operated chains.

Increasingly national chains have come in–a friend of mine there bragged about how HIS chinese take-out place was P. F. Changs, (I told him mine was China Town)-IPOH or Jing Chauns, the local staples of our youth that made you wonder how Chinese people found their way to Toledo, were not on his list.  So down the street from where the Major held his last stand, a Chuck E Cheese still sits(the other location in town, recently hosted a pistol whipping–they had to close for the rest of the day).

But this obituary isn’t totally about corporateness and how much expense it must have taken them to maintain an entire BRAND, COPPER(TOKENS),  PAPER CURRENCY(TICKETS) & OTHER BULLSHIT for just one location–or where I can go now to redeem all the tickets I saved up for toxic plastic toys–MADE IN TAIWAN, that smelled chemical, but I used to eat chew on nonetheless.

Its about something much greater.  IN 1994 I believe, a meeting took place, one Monday afterschool with Duck Tales playing in the background in the SPORTS BAR section of Major’s.  IT was a meeting of the loosely affiliated group of BBS owners and purveyors in the Toledo area.   For those of you who didn’t know about BBS’s– before the internet was largely what it is today, people used to run BULLETIN BOARD SYSTEMS on their computers.  In order for others to access this info, you needed a dedicated phone line–often the ‘kids line’ and people with their 1200 baud modems would call your computer up on a one-to-one ratio to figure out things like Black Boxes and Blue Boxes which made it so you never had to pay for a call at a payphone again.

Beyond the long distance, their was always a revolutionary undercurrent to it all.  We were being opressed, WE wanted to fuck their shit up–but we were way too nerdy to do anything about it–and our FIRST and PROBABLY LAST meeting could have only taken place at MAJOR MAGICS.

I bring all this up because the MAJOR definitely must have been a revolutionary too–or maybe a Rock N’ Roll Rebellion.  He didn’t care if he was the LITTLE GUY–against the odds of CHUCK’s bigger pockets or RAZZ-MA-TAZZ’s sharper focus on the mystics– when they built him, according to this guy’s blog– they spared no expense to make their creatures as creepy as possible.

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So… “On behalf of Major Magic and his All Star Pizza Review, we would like to wish you, a very Happy The rest of your lives.”

The Major leaves behind one brother. Crunch, Cap’n (62) of Battle Creek, MI.

TOP FIVE: Dentist Office Songs


The creative process rarely fully conceives of distribution. Will your work end up posted in an Applebees or at some snooty apple orchard art fair–its not always clear.

One place where creative work (sic) is CONSUMED, which often falls off the radar screen is your dentist office. Whether you’re stuck in the waiting room reading 1989 editions of HIGHLIGHTS, or your strapped to the chair under the big light, you are certainly a captive audience!

One final item of note, for those of you who haven’t visited Washington, DC lately, its culture is very similar to your dentist’s office waiting room–stale smell, awkward small talk and all(just HAD to get that DIG in there ZOINK!) ENJOY!

#5 The Moonlighting Theme Song.

Imagine spitting to the refrain of this one! If you don’t remember the show, it was the worlds introduction to Bruce Willis and the hi-point of Cybill Shepherds career. Maybe this romantic comedy, will inspire something a little extra between YOU and your Hygenist.

#4 You’re So Vain by Carly Simon

I don’t know if Dick Klien’s office staff was trying to say something to the crowd, but going to his office growing up in Toledo, there wasn’t a single time when I didn’t hear this song. Was it a mix tape? Lite FM? We don’t know– but don’t forget, clouds in your coffee or not– that shit still STAINS teeth!

#3 How can we be lovers if we can’t be friends? By BOLTON

What’s more painful? Root canal or the sound of Michael Bolton belting it out? Who knows but Dentists have been using this songer to calm patients for DECADES.

#2 “You’ll be in my Heart” By Phil Collins

Lets face it–we coulda put the entire PHIL Catalog here. As they say, the sun never sets on Phil Collins playing in some dentist’s office somewhere. I chose one of his worst for FULL effect.

#1 “Right Here Waiting For You” By Richard MARX

Whipe those tears from your eyes.. I know you just felt beauty consume you. Yeah, Dentists’–they’re MARXISTS–the whole lot of ‘em. I don’t know if its supposed to help calm your stomach after the novacane, or its there way of feeling loopy right along with you whilst you try the laughing gas– whatever it takes or how your tooth breaks, Richard Marx will be right there waiting for you–at the D.D.S.

Making Change on YouTube

Interesting story from APM’s Marketplace on how people are making serious money on YouTube.  Who knew “David after Dentist” was making six figures?

The Blind Spot Pilot

The Blind Spot Pilot from IB5k on Vimeo.

I found this pilot that I made for ABC News Now–what at the time was billed to be a mobile phone concentrated news network, which was to be the future.   With the layoffs at ABC News this past month, mentioned in this blog, I thought it interesting to revisit this moment in time–late 2004.  John Kerry had just lost the election and George W. Bush had a lot of political capital.  Of the THREE Anchors of a generation, only one had walked off into the sunset, another was in the process of being disgraced and yet another, didn’t know his fate.  Here are some interesting points when watching this:

1) Distribution. Youtube had not been invented, or made widely available yet–so I had very few legitimate options if I wanted to get this out on my own some other way.

2) Still trying.  Like Woody Allen, I keep trying to make the same movie over and over again.  REF: My email to Charles Gibson(I can reveal this today) after his Woody Allen Interview–I got no response: http://tomarken.com/criticism/2005/05/i-got-a-lot-out-of-your-woody-allen-intv

For instance, Sam Rieff-Pasarew finds a place in all my very first pilot projects–but I’ve learned a few things since:

3) 2004. Peter Jennings was still in the building when I showed this around.  As was, Ted Koppel down at his perch in DC.  I showed this to everyone I could find–unbased–but it had to be distributed by DVD(and that was modern–”DIGITAL”).  They were an all tape house.  I remember 40 year old producers futzing with the dvd tray to try on their DESKTOPS trying to get this to play, and the speakers were often not set up.

4) Its true.  I hijacked a studio–edited late at night in stairwells and now with my 30 year old mind, I appreciate the cover and support I got for doing this renegade from my bosses there at the time, I could imagine it was uncomfortable for them to have me showing it around.  Its sad that on the one hand I’m embarrassed wondering wtf I was thinking– I certainly look less dorkier right now–on the other, looking at the tape pieces, I’m pretty certain something like this WOULD have gotten picked up today somewhere.  I couldn’t get it on a mobile phone network at 2AM on a Thursday in 2004.

5) Instant Message thing.  With the Current, HACK THE DEBATE--I would say that it was realized there, EXCEPT–look at how LONG the AIMs were?    I’m not sure if that’s why twitter still struggles to find its place on OLD TEE VEE.  140 is too short for complicated thoughts and ideas.

And now–just the exploding TEE VEE part:

Just the Exploding TV from IB5k on Vimeo.

FOREVER: The Books Still Have It.

Here’s something for those 300,000 MO-rons who just ran out and bought the iPAD without the 3G cell phone service on the very first weekend(except we all pretty much know now these types don’t care much for posterity)…

We talk a lot here about making stuff–but what good is it if its just a fart passing in the wind?   Since so many of the so-called “original growth trees” have been used from everything Cigar Smoking Lodge carved wooden bears to sale inserts from F. W. Woolworths & Co. –now most of our furniture can’t even survive a single move! (can someone please tell me who picks up the broken IKEA crap from the curb?  and if those folks are related to the ones taking my socks, nail clippers and cell phone cords–thanks;)

If you’re like me, you’re somewhat relieved that now all those photos from some 2007 bar or mountain top are still on Facebook where ever that data is being stored in some underground bunker neighborhood next to Dick Cheney will forever be reachable through a screen in their original conditions–but of course, that’s only if they survive Facebook’s countless changes to its policies.

But that doesn’t solve the problem of what to do at home, with your own personal archives and what’s the best storage device overall if you don’t like throwing away metals, chemicals or anything constantly.  In video storage, our thoughts below probably won’t help you much either.  With the “solid state’ straight to drive technology permiating, I still prefer to have the tape copy for mere storage purposes(considering you still have to do some video processing from the P2 anyway) and I’ve been waiting for someone to tell my why I’m a MO-RON.

Regardless, looking at the bigger picture of all this, we actually decided to speak to an expert.  She doesn’t want her name revealed at the moment–archivists are often portrayed as a serious bunch.  When you think, without them, all knowledge is basically erased, that’s a pretty HEAVY load to consider all day long.  For those using Twittter right now, documenting your self-importance 140 chars at a time throwing caution to the sands of time, you may find her answer SHOCKING/PDA exploding..(we hope, just burn your PDAs).

“Books last the longest! As long as you use quality materials, books are here to stay. Even if not, they still last a good while. Books from as far back as the 15th century, or more, are in much better condition than those from the 19th century. Old paper made of cotton and linen can feel newer in comparison to younger wood-pulp paper. Nowadays you can see books that say on the copyright page, statements along the lines of “printed on acid-free archival paper.” These will last, presumably. With some of the glued bindings on common paperbacks, time will tell. Many publishers now are printing books in ‘quality’ sewn bindings, even if they’re also glued to paperback covers, so these too will presumably hold together. Thing is, with books, it’s a technology that really can’t be outmoded. The latest e-reader device will soon be replaced by the next hyper-reader device, while physical paper-based books in codex form will continue to function as well as they ever have. Compare the circulation of books to CDs – books hold up through many many hands, while CDs lose functionality with a few scratches, and now, as a medium are getting replaced by digital files that don’t need to reside on discs or sticks. It’s a very complicated issue, though, when you start considering the reality of how people perform transactions of information today. I for one am still unalarmed about the status of the book itself, but especially in the library field, there are other issues about how to use and provide access to the range of media available. Libraries are certainly not mainly about books anymore. They still need to be founded on a solidly curated collection of material,  but books factor for less and less of this. I can go on… But to keep it reasonably short, books are not going away. And I’m still using the Dewey system — at my cataloging internship right now, we assign Dewey call numbers to our books. Most university libraries use the Library of Congress number system, which I prefer. And actually, cataloging activity conceptualized beyond just books, as organization of information, is absolutely essential in the internet era. With such an overload of information jumbling around, in order to make any practical use of that information, you still need people to organize and categorize and arrange systems of knowledge hierarchy.”

While this alone will not solve this increasingly complicated issue..(and certainly the iPAD will not either–books WIN there too) why not buy your favourite Ludite a beer tonight–if that’s not too modern for them?  They’ve been under some heat for sometime–they may actually have something on this one.

The ABC Family.

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Its not the one you’re thinking–yes, often times when I was walking by some room with blinking monitors and lights, I could catch a glimpse of Urkel and Full House– but that’s not what I’m talking about here.

I’m talking about the ABC News family–and essentially my early 20s there. The best shrine to the ABC News family can be found, in what still may be the ABC News barbor shop. There you find smiling old face shots of Hugh Downs. Despite who’s face you may walk by on the way in to work–they always changed, you could always visit Hugh in the barborshop.

“And so… finally tonight”– like our esteemed leader who had to announce the news of his own cancer, the ABC News family was told they too have cancer as well. Some may call it late stage, there’s arguments over who knew what when, but if they don’t amputate, they could loose the entire body–some argue they still might.

So this Friday, the voluntary period will end for those who will accept buyouts for their careers at ABC. For those who are left, if there’s not enough hands raised–more will be forced to leave involuntarily. If you consider an average family of four, the numbers are staggering–you would lose 1/4.

I’m not sure, and I don’t think many people within the alphabet net really understand what this means and what it will look like–losing what in any other families is the equivalent to a brother–or in this case a mentor, a fixture, or an incompetent crabby person that yelled at you on the phone and made so many moments of your life at ABC a living hell.

That’s right–like any other family, the ABC News Family was highly dysfunctional at almost every level and everyone knows it. But we always got together when it counted–for the holidays, for the elections, for the Michael Jackson stories–and to be most honest, for the unseemly amount of deaths that have struck that place over the last 10 years.

I count at least a dozen(its probably more I’ve lost count), who died seemingly before their day since I first joined the family in 2003. I’ve never been in a family who has seen more death, hardship and drama–I frankly never want to again, but you don’t choose your family.

The thing that’s most bizarre is when the News becomes the News for a moment how would you cover your own funeral? At ABC, as well as others, there are obituaries ready to go in the event that an unspoken, but mystical list of famous people were to die at any moment. Who is going to speak on Friday for all the careers who are now probably ending?

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I gave my early 20s to ABC News. I know many have given their entire lives. What it means is, you don’t make it home for your own family’s holidays–and you sacrifice part of your humanity towards that news family. I worked 21 hours a day at times there–hearing the clickity clack of the basement tunnel that sits underneath building 47 on the way to ‘beta land’ as I would sometimes run with pride tapes down for air at 5AM. That is literally the ‘anals’ of ABC News.

There’s the smell in the stairs. There’s the good deal at the cafeteria. There’s the sickness in building 147 that hasn’t yet been figured out that gives everyone headaches. There’s the free starbucks I would steal from the 5th floor. There’s the security guy at Columbus Ave. that I never understood what he was rambling about all day till I once stopped to listen and realized the guy was actually interesting.

There were the stare’s I got in the hallways when I decided to go with the mustache or shave my beard.

And always the constant bleeping of this or that in the distance– the people jockeying for attention on the ABC 320 hotline system. The CURSE of the World News Tonight anchor chair (cleansed when they dropped TONIGHT so future ones would be safe).

All this crap made up my early 20s. Those days when I didn’t need sleep for some reason and all I cared about was ABC News DLs. I’m still trying to unpack all of it. It was so intense. What does it all mean–will it help my career–was it bad, was it good? I don’t really know.

What I do know is.. for this kid from a family of four who grew up in Ohio–who was living in New York City, alone, for the first time–ABC News was my family. I felt an intimacy towards it in the hours I spent there, and the people I shared those times with.

This week is hard on so many people–and I want everyone to know that I honestly feel crappy about the whole thing. I know we weren’t the most loving family–I often watched as you all as you ate your young or CONSTANTLY enjoyed each others demises.. I never really understood that part–but I guess its the family business.

So now that this week has come and next week won’t be the same. For those of you who are going out in the world–its amazing place and you’ll be ok. I don’t know how I can help you–but no matter who you are–you’re family–and I’ll always be there for you.

For those who are going to stay, despite this loss, we are still family and things change. We’ll be there to help you deal with this too.

It seems strange coming up with 800 words on a corporate news division type-place owned by the Walt Disney Company–but there are too many ghosts in that building for it to ever really just be accounting.  Its a family, I mean sometimes its more than that, people did take bullets for each other there at some points–and within that family, we’re known for making cheesy statements, echoing such people like Ted Koppel who used to end the ABC NEWS day with a good nite from all of us. This week, I offer, for all of THEM at ABC News, good luck.

The Political Discourse in the United States

WASHINGTON (SCHMOONEWS) -  As an indication of the present state of our national political dialogue, the following scene was witnessed outside 1600 Pennsylvania Ave. earlier today.

Spring Fever: The Four Requirments of an Everlasting Relationship

Spring is Sprunging and for those of you who still depend on your animalistic clock and are just getting up from hyber-nation, next up is the HEAT filled months of REBIRTH, Cadbury CREME EGGS and LOVE.

If you’re like me–then you’re sneezing at all the possibilities this year. With new healthcare legislation on the books, we could just well experience a new sexual revolution.

Since Schmooru is a creative community–we don’t just stop at videos, schmideos or windbaggery… I have discovered the FOUR things REQUIRED to CREATE long lasting relationships. If you’re looking to hook up, this list is not for you.

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It comes from no one other than my own MOTHER. Not to hold her up as the June Clever of our times, but she has married almost 38 years–and 2010 marked her 30th Anniversary in private Psychological practice in the test market ala Joe Plumber of Toledo, OH.

Under the leadership of Joe the Plummerian-like economic assumptions, during my mom’s entire career in practice, Toledo went from a moderately prosperous, manufacturing-based economy to a place where 1 in 4 people now live in poverty, she’s heard it all.

Its amazing how people coming to see her present some fucking legitimately depressing and hard problems–but many of them seek comfort in each their significant others to get them through these impossibilities.  I now share with you her FOUR REQUIREMENTS for CREATING A LONG LASTING RELATIONSHIP:

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1) Humor. Humor is a complicated being–the animals don’t really have it all that much(don’t tell that to our dog Charlie)–humor is the trail that begins to separate wo/man from beast. Further, if you can’t laugh with each other during times good and bad, you will certainly cry apart one day in separated spaces. If you’re from where I grew up, it generally means you go to the Ottawa Arms (see above).

2) Passion For Each Other. I don’t know if this is the birds and the bees or don’t know much about Chemistry–but if you don’t miss the other one when they’re gone–and sort of yurn for them, well, take to aspirin and call me in the morning. If you’re still singing the same song after listening to So Happy Together–you spark may be forever lost.


3) Shared Values. Now we get into the midwestern section of this thing–but there’s no wonder all my friends who stayed there are either married or miserable or miserably married. Shared values mean, if you Hail Hitler, and the other one Hails Ghandi–this MAY work out–but if you begin having arguments all the time about the benefits of Public vs. Private education too–well, it may not work out in the end.

4) Paternal/Maternal Attraction. Ok. So you don’t want to have kids. Or maybe you do want to have kids. OR, quite possibly you’re a single sex couple and this begins to explode the gender role stereotype question from Women’s Studies 201. We’re not trying to open that one up here. You can decide which ever roles you want–but at the end of the day–no matter WHO wears the pants, you have to ask yourself, do you see the other as a good PARENT? This is not just for the kids. This is if you have kids or not.

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So go get ‘em.

Getting Cheap Nutty Nasty Campaign Ads to go VIRAL

Interesting piece from NYT’s about the ads running in California…

“A new chapter of campaign attacks is unfolding in California this election season, in which highly sophisticated, fairly low-cost technology is being used to create nasty — and just plain weird — ads and videos that are intended to shock and draw large audiences on Internet sites like YouTube and Facebook.”

The image above is from an ad against former EBAY CEO Meg Whitman who is running for governor. That lil’ cartoon thing cost about $30,000 apparently. Honestly, that seems expensive for a viral ad campaign even if it is going on tv as well. Most “viral” videos cost $30,000 less than that.

Another ad mentioned in the piece is below.

How to Report the News

Another laugh from our friends across the pond. This is a bit old but “spot on” as they say. Writer/host Charlie Booker satirizes the visual language of television reporting. Are these industry standards stale or just plain effective?