So, some of you may wonder what’s with those tabs up at the top there. Or not. Either way, here’s a somewhat brief note on what they are and why they are important. (more…)
From the Creative Minds at Schmooru
Archive for July 2009
What’s with all these releases and legal jargon…?
Thursday, July 23rd, 2009You Hate Journalism? It WAS the Hiring Practice…Stupid.
Wednesday, July 22nd, 2009
With the recent passing of Uncle Walter Cronkite–the “most trusted man in America”, some may wonder how his “news-like” descendants have tumbled down to the level of trust wedged somewhere between a used car salesman and a suit coat watch guy in Times Square. To answer this WONDER, we must explore ‘the way it was’ that got Uncle Walt where he did. (more…)
Veteran Journalists Advise n00bs
Thursday, July 16th, 2009I finally took a look at the YouTube Reporter’s Center, “a new resource to help you learn more about how to report the news.” The site features tutorials from giants in the field and is meant for aspiring citizen journalists. The videos range from interesting and informative to somewhat laughable. (more…)
FedEXKinkosOffice FAIL!
Wednesday, July 15th, 2009
Lets start this thing off by asking the obvious question of: WHO’S COUSIN decided it was a good idea to bury the HOUSEHOLD brand name KINKOS at a charge of over $900 million??? I understand FedExKinkos was sort of choppy and you still wanted people to know you could FedEX things there–but dropping Kinkos and adding Office? What’s next, are you going to buy Kleenex and name it FedEx tissue?–that one might cost a cool Billion! (by the way, FEDEX bought Kinkos for $2.4 Billion in 2004 and lost $876 Million just last quarter) (more…)
Schmoo Band o’ the Week: The Grass Roots
Wednesday, July 1st, 2009If you begin to start asking yourself — is this guy Beckmann using SchmooNEWS to write some sort of PHD dissertation for egs.edu — and you answered YES — you’d be RIGHT! I’ve been talking about the “Programming of Robotic American Culture” for the last 5 years, driving away more chicks than ordering the garlic penne pasta on your date at your neighborhood Olive Garden® – issimo!
What does this mean in short (you don’t want the long version–I can already see the pigeons scattering)? I’m studying where the creative goo comes from, and I’m writing about in here in a concerted way to try to inspire it in all of the schmoos.
This week, we look at the ‘origination in name’ — through this Schmoo band o’ the week — the Grass Roots! (more…)