Articles tagged “fedex”

FedEXKinkosOffice FAIL!

Wednesday, July 15th, 2009 Lets start this thing off by asking the obvious question of: WHO’S COUSIN decided it was a good idea to bury the HOUSEHOLD brand name KINKOS at a charge of over $900 million??? I understand FedExKinkos was sort of choppy and you still wanted people to know you could FedEX things there–but dropping Kinkos and adding Office? What’s next, are you going to buy Kleenex and name it FedEx tissue?–that one might cost a cool Billion! (by the way, FEDEX bought Kinkos for $2.4 Billion in 2004 and lost $876 Million just last quarter) (more…)

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Posted in Creative Process, History of Schmooru, Rebuilding Media | 2 Comments »