Topics » “Schmooru Videos”

YO Michele Bachmann: Unlike Your Campaign, Gay Can’t Just Go Away!!

Friday, January 13th, 2012

Michelle Bachmann’s Waterloo this campaign season was her birthplace, Waterloo, Iowa. It was her first stand in Presidential politics, for many in the gay community and quite possibly the nation, we hope it will be her last.

The reason we draw attention to this obscure Republican primary candidate, is not just her views on gay marriage, but the business of a clinic she co-founded with her husband, Marcus. One of the services of this clinic, is you can “pray the gay away.”

Schmooru’s resident clinical psychologist, Dr. Esther, vividly addressed this issue, but we didn’t want to get involved with the election–so we had to wait. Fortunately, with Michelle Bachmann we didn’t have to wait very long.

In addition, a second part– now that you know you can’t Ungay someone through psychotherapy, it can help you to come out of the closet.

Now if we could just find a clinical way to turn someone un-stupid?

ART as LIFE Project takes Schmooru to #4 on ComScore

Monday, November 28th, 2011

SAN FRANCISCO, CA — [PRNewsire] In its first month, Schmooru’s ‘Art as Life’ video project propelled the Schmooru Network to the #4 of YouTube partner channels by unique viewers according to Comscore.

While retaining the project’s purpose of bringing art to the masses, the ‘Art as Life’ videos have been viewed over 30 million times on Schmooru’s online video platform partners.

“Our purpose was to spread experimental art far and wide, and disrupt everyday people in everyday circumstances” said Dan Beckmann co-founder IB5k. “We aim to use the preeminent distribution platform of our era – the whole internet – to bring some humanity to the constant stream of ads that the world has to sit through on a daily basis.”

Schmooru has received several dozen submissions to the project from its closed network of professional film-makers, graphic designers, painters and artists – a community of creatives that counts in the thousands and hails from around the globe.

“Our community was just tired of having every creative idea ruined by committee,” said Beckmann, “so we let them have free reign of our network and pushed out whatever their minds could come up with.”

The ‘Art as Life’ project is ongoing, with new releases set to occur several times a week on a rolling basis through early 2012.

If you are interested in submitting to the ‘Art as Life’ project, please check out:
To see all of our contributions go here: is an independent video destination backed by a community of creatives spanning the globe. Schmooru is wholly-owned by IB5k, a civically-minded, creative development firm born out of Obama’s 2008 New Media campaign.

For Press Inquires please contact:
Dan Beckmann, Co-Founder IB5k

Why We All Should Care About the Old Crank

Thursday, November 10th, 2011

If life were to be cut into three acts, if we all were permitted to live as long as Andy Rooney– his third act starting at the age of 58, was certainly his most culturally relevant.   What do I mean by that?   Yes, he was a journalist during World War II and a writer for many well known television people for many years– but the reason we all know his name is because of his few minutes with Andy Rooney that started in 1978.   His third act came latest and lasted longer than any other act–in a world so fascinated with youth and prodigal genius, his tardiness is an inspiration to us all in whatever we do.

If you watch several dozen Andy Rooney clips, as I’ve done the past couple of days, you will also notice the tone in which he’s introduced.   I’ve noticed a different tone between some of the older gaurd at 60 minutes and those newer to the train.  It generally ranges from suspicion, to light contempt, to wink wink, the old crazy man’s about to speak.   In his passing, what these esteemed colleagues and ego maniacs have seemingly all agreed on are at least these two points:

1) The guy was memorable – Andy Rooney is the person most people ask them about when they’re out in the field.

2) He brought in the numbers – When Andy Rooney was suspended in the late 80s, Don Hewitt begged for him to come back as soon as possible because the ratings were starting to go into the toilet.  The ratings tended to go up over the course of the hour despite the fact, the producers generally put their most impressive story at the top of the show.

As someone who has had introductions similar to Andy’s throughout my entire life, and who generally associates with others who do as well, I consider Andy Rooney & Don Hewitt trailblazers in the respect that the first parts of 60 minutes clearly are the ones people SAY and want you to think they are watching for– when the truth is, a lot of people actually stuck around each week for Andy, whether the bigshots in the beginning had duds or not.   Don Hewitt tried a lot of crazy things at the end of the show before he got to Andy(point/counter point?).  It took guts to not only give a frumpy writer who had never been on a television a shot, but to keep him there long enough for the American people to understand the truth in what you saw.

Broadcast television is a hard business and when someone like Andy Rooney dies it also reminds one it may soon be a lost art.   At Schmooru, we still consider ourselves broadcasters, even on the internet.   Its a lot harder to attempt to make programming that in some way can relate to the largest audience you can find out there, than to preach to a certain choir–and still have it be interesting.   Andy Rooney, in his longevity and in his controversy is exemplar in how to do just that.

Meanwhile– F. Nick Michaels, doesn’t like Milk:

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Spitzer, Sanford, McGravy…

Thursday, October 27th, 2011

Spitzer, Sanford, McGravy(mis-spelled on purpose cause I like it better than way)… what do these guys all have in common?   They used to be governors, but they aren’t anymore due to marital scandal!  They cheated on their wives.

In some of these types of cases the couple immediately gets a divorce– in others, they end up staying together.  In those cases, not that its any of our business, but the question could be raised, did they have a deal before hand, within the marriage that “substitute teaching” was ok every now and then?

Who knows– but in this episode of Dr. Esther, if you’re considering setting up one of these transactions, you may want to see what she has to say first.



Wednesday, October 5th, 2011

There’s been much SNEEZE acho’d about the future of news–the proverbial piano that’s DROPPED on the ‘old way’ of doing things. As the clean-up of the ivories endures– we thought it might be nice to put Tony the Tiger, epic spoke’s cat for the legendary Frosted Flakes cereal IN the ANCHOR CHAIR!

BEHOLD– the “Confessions” series from the newsies down @Schmooru. The concept here is our team goes in, interviews the heck out of people who work in real places to get to the truth, without revealing their identities. We protect the sources, you get the goods.

Our first series OUTS a DirectTV Call Center. We all have had to call these places, but what’s it like on the other side of the line? If you think its bad navigating the dial trees, imagine what its like eating shit from people with problems you’re not allowed to solve for 10 hours a day? In call centers– there’s only one rule, no matter what they say to you, you can never hang up.

IN this NEVER BEFORE done expression of journalistic integrity–the only thing you’ll be left saying at the end of Call Center Confessions is “Its’ G-R-r-r-r-r-r-eat!!”

NEW SERIES: ‘Mike’ Bloomberg Hangs Ten!

Tuesday, September 27th, 2011

As I spend about half my time in New York City–I often think of our dear Mayor, Michael “Mike” Bloomberg and how he would react to whatever I’m looking at in the various corners and crevices of this massive city under his rule.  Has he been to the rooms full of garbage in Greenpoint?   Did he grease palms in the Target parking lot in Maspeth?  How about the Pee on the Franklin Avenue shuttle–did he smell it?     Has he ever been to Staten Island– he’s the mayor of that place too–right?

With the recent hurricane and the evacuations–I imagine that “Mike” was reminded about a place called the Far Far away called the Far Rockaways.  This beach front property, takes at least an hour to get there by the A train from the tip of manhattan– and that’s if you don’t take the Lefferts line by mistake.   This island that costs about $3.50 just to get over the bridge and about $2.25 to leave by train is filled with projects–GOODTIMES STYLE.

Why would anyone put projects on the beach?  Well lets just say–its REALLY HARD to be there in the winter time.   It doesn’t smell all that good in the summer time– and the places to make money are in a land you can sometimes see on a clear day, but in reality is far far away.

That’s where our newest series 36 Degrees takes place.   Filmmaker and Santa Cruz native Annie Woods, has been embedded in the quiet surf scene that actually exists in New York City.  Although in recent years it has gained more attention (I’m told they did just have the Quicksilver Pro Tour out in Long Beach) the east coast surf scene still remains a vague mystery to most.   36 Degrees goes where Bloomberg doesn’t–to the end of the A train to find out what it means to live in the biggest cosmopolitan city and be a surfer.


RATED: Who the F*ck is This Guy?

Tuesday, September 20th, 2011

There’s a lot of provocative stuff going on the airwaves right now but it doesn’t mean our times are any more provocative(even if they are).  As Broadcast News gasps its final breaths, its going to take the kitchen sink, counter, walls–heck the entire neighborhood down with it as it tried to hang onto what’s left of its dwindling audiences. Mass media requires mass audiences to survive–like vampires need blood. And as it creeks its LOUD, slow death, it will become even more suckered with hyped-out, deadlined horror stories like national debt defaults, Charlie Sheen explosions, bad things that happen to cute blond chicks and terror scares on September 11th–its just unavoidable, its like rigor mortise.

The next couple of years will feel like the worst part of the worst Star Trek episode on repeat at ear shattering volume.  DAMN IT JIM!–who’s left to simply cut through the crap, make any sense of it all? You won’t find that here. “Making any sense of it all” is OVER RATED and I certainly wouldn’t trust anyone who claims to sell you that story–in the meantime, we offer RATED. Its a new short format show from Schmooru.

In each episode K. W. Rockefeller is presented with some of the toughest issues of our time. Without hesitation or prior preparation, he concludes whether something is Under/Over or just plain RATED.

A Truth From Inside the Obama’s 08 Campaign

Wednesday, September 14th, 2011

Did I ever mention, in 2006 I was threatened on an hourly basis based on my ability to write hit getting headlines?   This is a REAL, honest to gosh, truth from inside the Obama Campaign!   Its also the story behind Schmooru‘s most popular series The Narrow Show which launches our ALL NEW FALL SEASON!

2008 was an inspirational time to pretty much anyone.  Down at Obama’s New Media heaquarters in Chicago, it was an epicenter of CHANGE & HOPE.   We worked so hard there, we really didn’t have much time for anything else.   So, when I used to sneak out every week for an hour or three to go down to Chicago’s NPR station WBEZ and hijack an empty studio with my friend “Mike” to record a few conversations, I was really just trying to get a break from it all and do something…anything.. NON HOPEFUL.

Its true that IRA GLASS once spit on one of those mics we used, but he unfortunately had little to do with this extremely precious story about two college educated white boys who met at a university.  Despite Obama’s direct and divine influence on their creation, almost none of the recordings from these ‘campaign sessions’ have ever been released under “The Narrow Show” nomer.   In fact, Mike & I continued to record real conversations together despite very long distances and we’ve found that to work out much better.   It was over a year after the campaign was over, when we needed to start building a library for Schmooru, that we decided to take things to the ‘next level’ (please wait 30 years for the Narrow Show Anthology for these precious audio wonders to be released & they are good).

I sent Mike this show above as a method of putting still images to illustrate our words.  Its from this PBS show called Gather ‘Round(the guy in it was hip, before sters were born)– it was something they played for us during “Plan B” during elementary school growing up in Ohio.   “Plan B” meant that somehow the weather was too bad for even us rusted Northern Ohioans to go out and play–that we had to stay inside.   Accordingly, they still had to torture us while INSIDE, by playing VHS copies of alternating episodes of these BORING stories and the Freaky Friday with Jodie Foster, in 20 minute intervals.   While to this day, I’ve never seen any of these things all the way through — in the end, I guess it inspired this form that has brought joy, or maybe fascination is a better word, to 10s of thousands of schmoo viewers.

Despite many amazing things I’ve been a part of with great teams of people– The Narrow Show is the most cultural relevant things I’ve ever worked on that truly reflects the closest thing to my own personal vision.   We do not script– and it all just comes out.   From the personality that has driven away throngs of women(and many men too), is now the most successful thing we’ve got going right now.

Without further delay–the new as a brand spankin’ new baby’s forehead–> episode 110, The Cranials.

New Fall Season Starts Wednesday!

Thursday, September 8th, 2011

Man… it sucks to be back at work–doesn’t it? Fortunately, we’ve been hard at work at Schmooru making more things to distract you from actually doing anything productive. We’re about to launch our biggest season yet, with TONS of new shows and the return of some of your favourites!

Coming this Wednesday, our NEW FALL SEASON premieres with an ALL NEW NARROW SHOW!

buy Pregabalin cheap The Narrow Show Episode #5 – The Cranials – We introduce you to a group of folks who’ve got the ways and means to just not let you be.

buy Ivermectin scabies online 36 Degrees TRAILER: Full disclosure, we combined going to the beach with our work.  Meet 36 Degrees.   Filmmaker Annie Woods spent the summer documenting one of the dedicated surf cultures in the greatest city in the world– New York’s Rockaway Beach.   Navigating crowded subway trains with longboards, the surfing community in NYC gives new cred to the word ‘gnarly’.

Al Gore Time Machine – The tragic tales of a man who touches history with the best of intentions, but no matter what he does, can’t seem to get it right!

A Friend of Mine – Hillary Clinton once said it took ‘a village to raise a child…”, in the case of “A Friend of Mine” it takes the over 3,000 creative members of to raise this series!   Based on true recorded stories of sexual folly, mistaken identity, drunken deviance, and abject shame–a different group of schmoorus will illustrate the stories in each episode.  Directed by Adam Vine & Carl MacLaren.

Call Center Confessions- In Schmooru’s first step into the waters of innovative journalism, we coax the confessions of the real truths on the other side of the line at a satellite cable TV call center.  If you think your life sucks, you’ve probably never worked in a call center.   By filmmaker Michael Solsky.

Ten Danmandments – Raising a dozen catholic kids in Omaha, Nebraska teaches you a thing or two about life.  IN the case of Ten Danmandments, in his own no bullshit style, he’ll not only reveal his rules to live by, he’ll obliterate any questions.   From the makers of Immigrants.

Rated – Whether its Lady Gaga vs. Madonna or Incadescent lightbulbs, Kevin Gask tells it like it is.   What’s Over hyped, under appreciated, and well.. just plain Rated.  By Filmmaker Daniel De Bonis.

Singles Night with Jack Curtin – You may not know Jack Curtin yet, but after you spend a night with him Boston, you’ll either want to go home with him, or send your sisters running for the hills.  Either way, Jack Curtin always knows how to keep things rolling, keep things easy.. keep things real.

Also Returning this season with ALL NEW EPISODES:

I Like, I Don’t Like

Ask Dr. Esther

Mike Nugent’s Montana

Food with Sam


Every Wednesday.   Obliterate some time with something new from the creative minds of Schmooru.