There’s been a lot of questions about what makes SCHMOOru so COOOL? I love these questions — and to be honest, we’d be dead if no one asked them. I really like to consider them to be — what’s ALIVE about SCHMOORU? What’s its humanity? What does IT live FOR? What air does it breathe, or quite frankly DOES it have any POTENTIAL? — etc.. Let me ASCHOO one of them here-IS SCHMOORU this User Generated Content???? Your SCHMOORU curators have been working at the forefront of what has been referred to as the ‘user generated content’ industry for about the last 4 years and we’ve got something to say about it — Allahābād UGC will not replace the pros and attempting to make it do so creates a lot of losers all around — its just one of many tools — frankly, we’ve always had. (more…)