Articles by Dan Beckmann

The Blind Spot Pilot

Friday, April 16th, 2010

I found this pilot that I made for ABC News Now — what at the time was billed to be a mobile phone concentrated news network, which was to be the future. With the layoffs at ABC News this past month, mentioned in this blog, I thought it interesting to revisit this moment in time — late 2004. John Kerry had just lost the election and George W. Bush had a lot of political capital. Of the THREE Anchors of a generation, only one had walked off into the sunset, another was in the process of being disgraced and yet another, didn’t know his fate. (more…)

FOREVER: The Books Still Have It.

Monday, April 5th, 2010

Here’s something for those 300,000 MO-rons who just ran out and bought the iPAD without the 3G cell phone service on the very first weekend (except we all pretty much know now these types don’t care much for posterity)… (more…)

The ABC Family.

Wednesday, March 24th, 2010

Its not the one you’re thinking — yes, often times when I was walking by some room with blinking monitors and lights, I could catch a glimpse of Urkel and Full House — but that’s not what I’m talking about here. (more…)

The Political Discourse in the United States

Tuesday, March 23rd, 2010

WASHINGTON (SCHMOONEWS) –  As an indication of the present state of our national political dialogue, the following scene was witnessed outside 1600 Pennsylvania Ave. earlier today.

Spring Fever: The Four Requirments of an Everlasting Relationship

Monday, March 22nd, 2010

Spring is Sprunging and for those of you who still depend on your animalistic clock and are just getting up from hyber-nation, next up is the HEAT filled months of REBIRTH, Cadbury CREME EGGS and LOVE. (more…)

What it Feels Like to Being Jewish on Christmas Through Music

Saturday, December 19th, 2009

Let me come out with it. I’m Jewish. And I was raised in one of those households who really appreciated the change from Christmas Break to the Holiday Break. Toledo, OH is not a pro-semetic place. Its not the type of place Woody Allen could have developed his phobias in, unless he liked practicing his monologs behind closed blinds in the middle of the night when the neighbors were asleep. (more…)

Five Rules For 80s Sit-Com Success

Tuesday, December 8th, 2009

In our extensive, painstakingly long study of the creative process–we thought we’d solute one seemingly common aspect of the originating mojiss for many 1980s situation comedies. First we’ll do the history–so if you want to get to the >>CONFLICT<<–most likely if you’re under the age of lets say 35.. scroll down to >>CONFLICT<< below.

You remember the 80s? VH-1 won’t let you forget–but soon enough you will forget them. It was the high water mark for the Situation Comedy–one in which there was a living room with a door on the left leading ‘outside’ a couch in the middle that sat THREE, some pictures, a staircase and a kitchen on the right–or vice versa–that’s where IT happened.

In order to understand what went into that genius–I guess you could try to understand Michael Eisner. In the book about him–DisneyWars, which I read whilst I was working under der Fuhrer as the remaining Disney brothers were failing to over throw him over Walt’s dead body, he’s given credit for creating something called “High-Concept”. Its something where you pick a star or two–TENT POLES if you will to get them in the door, wrap them around a situation with an obvious conflict like a black cop in a rich town, use a studio you already have or shoot it all in LA, do everything else on the cheap including BRONSON PINCHOT and blim, blam thank you mam–Cha-Ching.. HIGH CONCEPT. It also helps if you’re HIGH when you watch these movies.

HIGH CONCEPT in the 80s vs. the 70s, was like Pop Chart Singles were to Albums, the K-Car was to the Muscle Car and most interestingly NEW COKE was to Original Formula(for the record, I actually DID actually like New Coke better). Beverly Hills Cop, Beverly Hills Cop II, Indiana Jones and the Lost Arc, Indiana Jones and the Temple of Doom–these were some of the original HIGH CONCEPTS–but my GEORGE–there were SOOO MANY and we loved them so.

How come in Hollywood, when some schmuck in Hollywood comes up with some glamorous term like HIGH CONCEPT(or his assistant does), he’s considered genius and ooo’d and aw’d and no one knows who the hell Dan Robbins is?–I’ll never know.

He did pretty much the same thing. Mike and Dan–both formulaticians–with a whiz bang idea that swept through the suburban splundor and kept people from smiling awkwardly in passing while running home to crack open another one.

How does this reflect creative cognition? What happened in the 80s was the industrialization of the media form.New distribution channels opened up. Multiplexes formed. TBS was invented–and there was money to be made like always, but this time is was A LOT MORE OF IT.

This shit needed to be cranked out like GOOSE through a SHIT factory. Those who came up with these FORMATTING tricks, became GODS, their heads as big as round bubbles.

This is very interesting for us Schmoos, generational in fact!–as we’ve experienced a COLON blow of distribution channels openning up in similar form to the upheaval of the early 80s–but MUCH MUCH bigger! Step right up and have your head be blown into a bubble too!

History lesson’s over, Hegel has been paid his due–and lets get to the good stuff.

Those sit-coms from the 80s? Why did they have such mass appeal? You look at these things and you realize the only reason why industry people long for these good old days is because the money was BIG and EASY–and it was EASY to make.

>>CONFLICT<<

>>CONFLICT<<

The basic formula: Middle class person, reinvents themselves into a not really fucked up situation and everything comes up roses–as sung through a HYPER POWER DEISEL VOICE that sends the dogs running in from other rooms.

Within the THEME SONG, IS the entire concept, and when it left so did the entire franchise. Just like each situation–each song has a TURN for the fucking awesome–these moments are highlighted and explained below in between the []–if we learn anything else from this creative imputus–“what’s old is new, and we should have theme songs in everything we do”… AND NOW, the FIVE RULES for 80s Sit-Com Sucess:

Rule 1:

You move somewhere. [and if anyone knows me well, now is when I insert how pitiful it is that their dreams are seemingly limitless for them in Chicago when you can’t take the train anywhere unless you transfer downtown or even find a corner there that doesn’t smell like poo]

RULE 2:

When you get there, it’s gonna be AWESOME(or at least the rich part of Connecticut)! [He lost a dream or two, .. at the end was Judith Light!–now we know why it took them like 6 seasons to not get it on–weak!]

Rule 3:

Two weirdos make a right and that’s some how intrinsic in your CABAM Happiness explosion [I might be father of the year!–or max out in 5 years on Mad about You]:

Rule 4:

This can happen too you middle class! Just move in with your financially sucessful photographer type sister who lives where she works and doesn’t have a straight staircase like the rest of the shows, but a TURNY one [How could something so good be so right.. so right!]. And no, that’s not your connection–that shocking shuffle move is an ‘effect’, so is the ‘blue sky above’.

Rule 5:
Don’t stray too much from Rules 1-4.
If you go too far, like making it just about Catholics(especially when none of the kids look alike and they don’t look like the parents either :o!)–despite getting most Reagan Democrats, your audience won’t be large enough like the generalist Growing Pains you grew out of and you go out of business in two seasons [stay on the ball {go to church} I might make the HALL OF FAME–what can he say?]. You know what, these rules work for just PLAIN mainstream American dreams in almost any regard–don’t they?

You know why I love these Themes so much–they took the time to actually explain to you what you were about to watch. Its all in there–Its like you’re in the PITCH MEETING and everything, no nuance about it. It wasn’t really until Seinfeld exploded this form, that they just put you INSIDE THE SHOW so you had to figure out for yourself what the hell you were watching?

What can be learned from this–if you transported yourself back to the 80s and figure out a way to make a middle class family type person feel like through an unrealistic reflection of the room in which they sit–staring back at them, and within their minds would be the promise of a brighter tomorrow and a better future–we probably still wanted that when we were humble enough to believe it was ok to have one or two TVs in the house.

In many respects, maybe we’ve grown richer as a country or a world. I know one aspect of DISNEY/ABC features now is instead of a laugh track they give you background music, implying “BOSE WAVE RADIO” for you. Or is it the Reality shows that invade our news programs.

FORGET THE DAMN THEME SONG–>SHIT, our houses don’t even look like the ones on TV anymore, nor do our situations. Who watches TV together anymore anyway–everyone’s seperated into their own worlds. We all get directly to the point now evertime–whatever we want, all the time.

We’ve gone from situation obsessed–to just right down to “strip out the other fucking filler and get me to the conflict obsessed”. All the time. YO Eisner–now adays its CONFLICT CONFLICT CONFLICT–we can’t appreciate you’re concept. What’s past that you wonder? Its already like eating frosted without the flakes. It won’t look like playing outside–I can tell you that much. Maybe its like a family guy episode, that just has punchline, no set up.

So, as we’re RETHINKING everything this year from MONEY, to WEATHERIZATION to HEALTH CARE to how to make a GM–let us consider–as SCHMOOS, how to program for the micro audiences of the future?

Is it enough to make something really good for our friends to watch? Can they handle a full 22 minute story, or even a 5 minute story–or do even they require moments? We cannot put these genies we dream about back into the bottles. Despite old being new again–its very unlikely in the specialized era of video, that people will ever tolerate a stair case behind a couch?

What I suspect, is the person who can access straight feelings in an accessible way. That’s where its at. Remember the way you’re grandparents smelled when you went to visit–PRINT IT.

Remember your gym teacher’s obsession with whistles–PRINT THAT TOO.

Finally–I don’t know how this really fits in here at this point. So this seems like a perfect place to ponder the question–how did Belverdere hitch hike accross the ocean with a cardboard sign–and why the hell would he pick Pittsburgh? We need to get back to having entertainment exist in a far away land where questions like these don’t matter AND THEY’RE SO UPFRONT ABOUT IT!–cause true love begins when you accept someone despite their obvious flaws–in fact, according to our new arrival— you love them for it.

It Takes a Village to Raise a Schmooru…

Wednesday, November 4th, 2009

To give you all a clear understanding that Schmoonews is about the Creative Process and holds nothing back–I’m about to peel away the curtin into some of the questions you all have been asking me about how we’ve gotten this thing together and what’s the deal with BECKMANN and his seemingly illustrious life of travel and mystery. More than anything this post documents our PRE HISTORY in creating SCHMOO.

Exactly one year ago today, Barack Obama was elected president–and that’s a critical moment in the history not just for the world, but for us. You see, I started my self-imposed exile from my place in San Francisco at the end of July 2008 to move to Chicago and join the New Media part of that campaign. When we won–and then a week later, Current TV laid off the division I had been working for, I decided in those cold dark days of November, to start something SCHMOO–although not even the name had surfaced yet.

All I knew was that so many of you who had done work for us and so many of the talented people I’d worked with were now all of sudden out in the cold–whilst I felt like I had won the lottery. Finding myself in the midst of a historic and winning presidential campaign.

Fast forwarding to now–we will get to the parts in between at another point–I never went back home. I continued to go about the country and put together the pieces that at first became our parent company, IB5k and then later our subset for the creative types, Schmooru.com.

How did I do this? As you can recall–after Obama got elected, the sky was literally falling. The economy was in shambles and people thought the banks were going to fail. Schmooru, I’m proud to say has received no investment in these early stages which means there are no strings attached while firmly developing our foundation. We control our own house and from there we can dream unbeholden.

It did cost money–and I’m happy to report, my savings are mostly intact. The first thing that’s been mysterious to me and I hope no one from the MGM Mirage corporation is reading this–but every time I’ve needed the money for something, I’ve gotten it in a casino. In a sense MGM and a few other names are investors in this company. Same way FEDEX started.

I don’t believe in gambling–but I’ve only lost one time this year. I’ve never gotten more than I needed to get me past the next post. Before Obama called in July of 2008, I had won a HUGE take in Detroit which made me feel comfortable taking the drastic pay cut to sign up–because it was so mysteriously large, I thought it meant something larger than me.

Picture 4

There are your curators who worked on a HOPE and a DREAM who basically did this stuff for future pay, but beyond that they deeply care in what we’re all trying to do there. Primarily, to have a lawyer, a webmaster, a business builder, a powerful DC power broker, an impeccably capable renaissance video man–but also, the girl I called one week after the election and said “I don’t know what it is, but we’re going to go out there and do something’–the most networked girl in video production–cause this thing always was conceived and lives within community–without these people–there would be no SCHMOO.

Picture 5

But that’s not all. It took a village. A global one–in order to build this thing. And primarily–its not having paid rent for an entire year that has really gotten this thing off the ground. By my count I’ve stayed in over 47 different spots this year, and never slept in the street unless it was on purpose(There was the one night in Chicago when I wanted to go home and my hosts were partying all night but that was good for me;). I would say a word to the wisest is you have to keep on moving every three days in order to not overstay a welcome–but below, I’ve chronicled every place I’ve stayed in the last year–and many of them were repeats.

These people all contributed to the possibility, that creative people like all of you could band together–do projects bigger than oneself–and in doing so, help to preserve a creative lifestyle and profession that’s necessary to ensure our happy futures.

CHI
Caitlin Dorsey
Mike Debonis
The New Media Mansion people

STL
The Rev. Ben Schartman

NYC
Katie Beckmann

LA
Lauren Cerre & Tyler Manson-

SF
John Reed & Sarah McKinney

Omaha
Paul Tulipana & Megan Malone

Louisville
Tom Green

Birmingham
Mark Nugent & Jessica Kerley

Miami
Mark Steiner

St. Louis
Harrahs;)

Toledo
David & Esther Beckmann

Washington, DC Inauguration
Allison Archaubault

NYC
Holly Ecker and Christopher Smith

Washington DC/Manassas, VA
Mathew Taylor
David Bychkov & Nadia Madjid

SF
Richie Zevin

Bozeman, MT
Michael J. “mini” Noogent
Michael and Naomi Nugent

LA
Sarah Evershed & Julian Robinson
Dylan Ris

SF
Danny Debonis

Chicago,
Zac Witte & Goeff Domeracki

SF
Tori Taylor & Dave McMillan

LA
Saskia Wilson Brown

Wyoming
The Eversheds

NYC
John F. Brunner
Jory Cunningham
Sam Reiff-Pasarew

DC
Max Harper

Amsterdam
Dennis DeLange
Mike Glennon

NYC
Clare Sullivan & Thomas Hallaran

Great Barrington, MA
Nathanial Kerksick

CHI
Caitlin Dorsey
Mike Debonis
The New Media Mansion people

STL
The Rev. Ben Schartman

NYC
Katie Beckmann

LA
Lauren Cerre & Tyler Manson-

SF
John Reed & Sarah McKinney

Omaha
Paul Tulipana & Megan Malone

Louisville
Tom Green

Birmingham
Mark Nugent & Jessica Kerley

Miami
Mark Steiner

St. Louis
Harrahs;)

Toledo
David & Esther Beckmann

Washington, DC Inauguration
Allison Archaubault

NYC
Holly Ecker and Christopher Smith

Washington DC/Manassas, VA
Mathew Taylor
David Bychkov & Nadia Madjid

SF
Richie Zevin

Bozeman, MT
Michael J. “mini” Noogent
Michael and Naomi Nugent

LA
Sarah Evershed & Julian Robinson
Dylan Ris

SF
Danny Debonis

Chicago,
Zac Witte & Goeff Domeracki

SF
Tori Taylor & Dave McMillan

LA
Saskia Wilson Brown

Wyoming
The Eversheds

NYC
John F. Brunner
Jory Cunningham
Sam Reiff-Pasarew

DC
Max Harper

Amsterdam
Dennis DeLange
Mike Glennon

NYC
Clare Sullivan & Thomas Hallaran

Great Barrington, MA
Nathanial Kerksick

Don’t Stop Songs of CHANGE

Tuesday, November 3rd, 2009

n503425502_4758897_3336As we experience the one year mark of Barack Obama’s election this week, I decided it was time to bring out, this yet unpublished work(eeeww ahh). It was conceived in the basement of my parent’s house in Toledo, OH during last year’s Presidential Transition period, after I’d had the pleasure of working on his New Media team that in many respects was historic in methods they used to get the man elected. We all waited in anticipation of the inaugural events of a president of historic nature. You may recall as well, people were predicting total economic collapse and nothing symbolized economic failure better my return to Joe the Plumber’s hometown during our winter of discontent, fear and HOPE. While many people have been coming up to ask me about what I think on this encroaching anniversary day, having drastically altered my life’s course to help get Obama elected–I respond by saying Barack is still my guy(in fact, during the hardest moments I had on the campaign and it wasn’t all that easy for me to work there–he was often all I had then too)–I also offer this period piece. ENJOY!-D.P.B, San Francisco 11.3.09.

///
There’s been something that I’ve been wanting to write about since finishing up on the Obama campaign last month. While working there you never wanted to write a tell-all such as this, as it may distract from the LIFE OR DEATH choice in the 2008 election—between competence and all out bullshit.

It was just yesterday I caught myself watching “Definitely Maybe”—without realizing the shocking parallels between that awful universe and my own—the trials and tribulations of dropping everything to work on a democratic campaign of CHANGE. The “not knowing what you were doing when you first got there—the drinking out with the campaign workers at night in the exposed brick bar with the white and red checkered table and the inevitable co-opting of your life for mass market movies akin to the sports memorabilia you find in local neighborhood Applebees(R).

n503425502_4760080_8232
This got me thinking about the cliches to come out of my campaign experience when some jergoff real soon attempts to make a mass-market romantic comedy about our NO drama Obama. Our campaign was hella different than Bill’s, I mean heck, for a while we ran against a CLINTON! These differences can be found on many levels, but today I’d like to pick out one glaring variation between these movements for CHANGE.

In 1992—the last time we had CHANGE, we were told to “Don’t stop thinking about tomorrow”. Growing up in a Republican enclave of socialist labour-driven Toledo, OH, I was fed lines at the time by my friend’s conservative parents when Bill Clinton adopted this theme at the 1992 Democratic National Convention at Madison Square Gardens in New York—that “Fleetwood Mac actually didn’t approve of Bill’s politics” and using their song was “unauthorized”– They weren’t seen much out on the campaign trail–in fact, Fleetwood Mac, like many Baby boomers had long divorced–until they saw the opportunity in it all and later performed at the Inaugural ball. It was like coming together for the good of the kids, as well as their stock portfolios (and it sounds accordingly):

(Anyone else notice Rahm Emmanuel’s name?) With another inaugural ball coming up and people writing me ever so often to help get their act into it—even though I admittedly have nothing to do with the inauguration—I felt it worth noting the difference in rally cry for this campaign embodied by BRUCE SPRINGSTEEN’S “The Rising.” There was no song played more in this campaign beyond Stevie Wonders “signed sealed delivered I’m yours!”–to mail you way as you leave a rockus event.

There’s a lot of Sneeze to be achoo’d in these differing conceptions of CHANGE music.. So lets STOP thinking about tomorrow for a second here and see what we can inaugurate by looking at these LITE hits of YESTERDAY and TODAY.

Generational Economics Through Music

Let me first start out by saying there is a generational issue at stake here—one between the baby boomer’s “Don’t stop excesses” that got us into this mess and the Millennials soon to be perennial problem of their “dogmatic HOPE” brought to us by a combination of Nancy Reagan’s “Just Say No” campaign and the unrealistic capitalism brought about by “Don’t Stop”.


One party not at the table is Tom Brokaw’s GREATEST GENERATION—they were obviously so cold, weird, twisted and fucked up they were no longer a credible influence in teaching us how to save if that meant we had to take all the rest of their bullshit, we’d all rather burn it all to brimstone if you know what I mean.

Yes—whether its FOREST GUMP, BACK TO THE FUTURE or your 7th Grade American government text book—history is a time continuum and everything falls in order like dominos after one another–and in this case, so do economies.

The baby boomers don’t want to think about today because that’s when they put it on the credit card for tomorrow—they certainly don’t want you to think about yesterday because that’s when they put it on the credit card for today.

“Don’t Stop”…Maybe we should have?

This isn’t an anti-Clintonian treatise—this is just someone who used to be a balanced journalist reporting the facts on why FLEETWOOD embodies so many of the issues we had with the last CHANGE wagoon as we attempt to keep this one on the road. Its not Clinton’s fault we’re in the credit crisis– Fleetwood Mac, the baby boomers and the excesses of the entire LITE ROCK years, 70s, 80s, 90s, and most importantly TODAY got us to the shit we’re in. “Don’t Stop” was just a symptom of a larger problem.


“Ewww don’t ya look back… Ewww Don’t ya look back”—the rallying cry with the streamers falling all around—They’re just going through the MANTRA MOTIONS at the height of mass-market consumer culture.

But that’s not all…FLEETWOOD, a mainstream boomers staple—told you you could GO YOUR OWN WAY, GO YOUR OWN WAAAAY. If we would have thought more about where we could all carpool together over the years would we have needed all of those homes increasingly farther apart? Sometimes its ok to go similar ways…


REF: Carpenters.. she in many ways started this fire with her wedding song. Through the “We’ve only just begun…” programme she did more to expand the surburbs than FANNY or FREDDIE. If Karen started this sandwich, George W. Bush certainly finished it for her—if only she were around to ask the question so many are wondering., Why do birds suddenly appear where our retirements used to be?

The misinformation, scare tactics and tomfoolery continued as FLEETWOOD taunted poor Rhiannon in her DREAMS—a woman taken by the wind, they spoke of LANDSLIDES forcing you back into their clutches –and threatened you if you ever broke the chain. The biggest crime of all may just be their claim that THUNDER only happens when its RAINING? Not true. Don’t we all wish she kept these inaccurate visions to herself?

Heck they had a woman lead singer with two man first names—Stevie Nicks. This GYPSIE Band’s misdirected “call to actions” were a sign of the times—now they have to live with the results they contributed to. In all of these joints, did they ever come up with a “Solutions based” narrative? One in which we sat down and thought about how to tackle these serious issues of denial, imprisonment, lack of self discipline, inaccurate weather predictions and interpretation of dreams?


Again, this is not a personal indictment of FLEETWOOD MAC, BERNIE MAC, the BIG MAC, or Bill Clinton–it’s a reflection of the times in which all those fast food creatures lived and fed off each other—and now the paaty’s ova Riktor—someone’s gotta come in and clean up the damage—but who you gonna call?

Substance-based CHANGE.

A lot can be said about our generation—the WHY Generation. I’ve said a few things myself. WHY did it take so long for us to get organized? Why did we watch so much TV? WHY do we WHINE so much? Will we ever get up to the plate and start leading on something?


The answers to many of these questions stem from, indeed the parents who raised us—but largely, something I’ve noticed as being a part of this movement—is the WHY Generation grew up in a very protected environment. Many of us had activities scheduled up until the moment we graduated college—with promises of growth to be fulfilled if we merely took the tests, stood in line and waited.

This is indeed the crux of our problem—why we WHINE. Part of why its impossible to keep our attentions on one thing or another in the workplace. Its all the promises made by those who told us to Don’t Stop thinking about tomorrow which got us to this place.

So far, nothing has really come.


For my entire 20s this economy has felt fake—and we all know now that it was. We don’t buy houses when we’re just graduating from college—we look for jobs. And for my entire 20s, there really hasn’t been to many of those. I have never felt secure in my employment—this BUSH economy, the ultimate in “Don’t Stop” Greenspanian economic theory has always felt like we were driving around with the parking brake on.


We’ve been waiting for something to come—something credible. Something that defines our generation—calls us to action in one sense, but fulfills the promises we’ve been fed by an MTV culture that told us to have our own opinion and that was our opinion and our parents who gave us money to buy things while they both worked jobs outside of the home in order to give us more money to buy things.

At the end of our decade in our 20s, when we’re almost running out of time before the smarter kids take over—we are tying our HOPES to OBAMA that he may CHANGE something. But what’s different this time, is we’re doing it like we’ve always done it—we’ve done all of our homework—we’ve nerded the fucker out—and none of the boomers really know what the fuck we’re doing—they’re just cutting checks for it and hoping we’re not getting into too much trouble.

Our campaign’s song of CHANGE is the RISING:

Notice how he takes 4:51 to get to the actual song. The guy actually showed up—he shovels it on thick until he gets to the price of admission. In a sense we feel like this is the beginning of something substantive and real—but also emotional.

It was certainly a theme of the CLINTON administration that when things got bad, we were encouraged to start thinking about tomorrow. I think you’ll notice a difference has already started to take shape—over the next four years we’re going to start thinking about today.

What’s the problem with THE RISING?—well, yes there are some SECOND COMING connotations embedded within—but I think Bruce’s point in writing this in the wake of Sept. 11th, in a non-partisan window was to try to bring people together today to watch some sort of warming spectacle—that being his song. Come on out for the RISING today–not tomorrow.

We live in different times now and its ok to get a little RISE out of them every now and then. I’m happy I’m permitted to think about the potential they bring. We haven’t had anything like that in my adult life.

-D. P. B., Toledo, OH–12.16.08

User Generated Losers

Monday, September 21st, 2009

There’s been a lot of questions about what makes SCHMOOru so COOOL? I love these questions — and to be honest, we’d be dead if no one asked them. I really like to consider them to be — what’s ALIVE about SCHMOORU? What’s its humanity? What does IT live FOR? What air does it breathe, or quite frankly DOES it have any POTENTIAL? — etc.. Let me ASCHOO one of them here-IS SCHMOORU this User Generated Content???? Your SCHMOORU curators have been working at the forefront of what has been referred to as the ‘user generated content’ industry for about the last 4 years and we’ve got something to say about it — UGC will not replace the pros and attempting to make it do so creates a lot of losers all around — its just one of many tools — frankly, we’ve always had. (more…)