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ART as LIFE Project takes Schmooru to #4 on ComScore

Monday, November 28th, 2011

SAN FRANCISCO, CA — [PRNewsire] In its first month, Schmooru’s ‘Art as Life’ video project propelled the Schmooru Network to the #4 of YouTube partner channels by unique viewers according to Comscore.

While retaining the project’s purpose of bringing art to the masses, the ‘Art as Life’ videos have been viewed over 30 million times on Schmooru’s online video platform partners.

“Our purpose was to spread experimental art far and wide, and disrupt everyday people in everyday circumstances” said Dan Beckmann co-founder IB5k. “We aim to use the preeminent distribution platform of our era – the whole internet – to bring some humanity to the constant stream of ads that the world has to sit through on a daily basis.”

Schmooru has received several dozen submissions to the project from its closed network of professional film-makers, graphic designers, painters and artists – a community of creatives that counts in the thousands and hails from around the globe.

“Our community was just tired of having every creative idea ruined by committee,” said Beckmann, “so we let them have free reign of our network and pushed out whatever their minds could come up with.”

The ‘Art as Life’ project is ongoing, with new releases set to occur several times a week on a rolling basis through early 2012.

If you are interested in submitting to the ‘Art as Life’ project, please check out:
To see all of our contributions go here: is an independent video destination backed by a community of creatives spanning the globe. Schmooru is wholly-owned by IB5k, a civically-minded, creative development firm born out of Obama’s 2008 New Media campaign.

For Press Inquires please contact:
Dan Beckmann, Co-Founder IB5k