Articles tagged “I like I don’t like”

Why We All Should Care About the Old Crank

Thursday, November 10th, 2011

If life were to be cut into three acts, if we all were permitted to live as long as Andy Rooney– his third act starting at the age of 58, was certainly his most culturally relevant.   What do I mean by that?   Yes, he was a journalist during World War II and a writer for many well known television people for many years– but the reason we all know his name is because of his few minutes with Andy Rooney that started in 1978.   His third act came latest and lasted longer than any other act–in a world so fascinated with youth and prodigal genius, his tardiness is an inspiration to us all in whatever we do.

If you watch several dozen Andy Rooney clips, as I’ve done the past couple of days, you will also notice the tone in which he’s introduced.   I’ve noticed a different tone between some of the older gaurd at 60 minutes and those newer to the train.  It generally ranges from suspicion, to light contempt, to wink wink, the old crazy man’s about to speak.   In his passing, what these esteemed colleagues and ego maniacs have seemingly all agreed on are at least these two points:

1) The guy was memorable – Andy Rooney is the person most people ask them about when they’re out in the field.

2) He brought in the numbers – When Andy Rooney was suspended in the late 80s, Don Hewitt begged for him to come back as soon as possible because the ratings were starting to go into the toilet.  The ratings tended to go up over the course of the hour despite the fact, the producers generally put their most impressive story at the top of the show.

As someone who has had introductions similar to Andy’s throughout my entire life, and who generally associates with others who do as well, I consider Andy Rooney & Don Hewitt trailblazers in the respect that the first parts of 60 minutes clearly are the ones people SAY and want you to think they are watching for– when the truth is, a lot of people actually stuck around each week for Andy, whether the bigshots in the beginning had duds or not.   Don Hewitt tried a lot of crazy things at the end of the show before he got to Andy(point/counter point?).  It took guts to not only give a frumpy writer who had never been on a television a shot, but to keep him there long enough for the American people to understand the truth in what you saw.

Broadcast television is a hard business and when someone like Andy Rooney dies it also reminds one it may soon be a lost art.   At Schmooru, we still consider ourselves broadcasters, even on the internet.   Its a lot harder to attempt to make programming that in some way can relate to the largest audience you can find out there, than to preach to a certain choir–and still have it be interesting.   Andy Rooney, in his longevity and in his controversy is exemplar in how to do just that.

Meanwhile– F. Nick Michaels, doesn’t like Milk:

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WE Like Andy Rooney & Facial Hair

Wednesday, October 12th, 2011

There have been many copies, derivatives, inspirations over the years, but Andy Rooney they also say is a true Original.

YET, even the name ROONEY, was taken and used for another grump in Ferris Buehler’s day off.

Ferris Buehler’s day off was fak’d ‘By the Bell

Three men and a baby was faked by Full House.

Good Morning America thought they’d fool you into thinking these two JOLLY weather guys were the SAME. They were not!

And the list goes on and on. At least these things were considered ‘derivative’ not complete copies.

Which brings us back to a few words with Andy Rooney.  Its hard to believe Andy is not going to be on television regularly anymore. You know, I remember as a little kid, even when I couldn’t understand any of the other stories on 60 Minutes and Mike Wallace just made sounds and funny faces, I knew what Andy Rooney was talking about with that extra cotton in the Tums container.

Oh and by the way, there’s a new “I like, I Don’t like” out this week. F. Nick Michaels Likes Facial hair and I must tell you its his best effort yet.

 

New Fall Season Starts Wednesday!

Thursday, September 8th, 2011

Man… it sucks to be back at work–doesn’t it? Fortunately, we’ve been hard at work at Schmooru making more things to distract you from actually doing anything productive. We’re about to launch our biggest season yet, with TONS of new shows and the return of some of your favourites!

Coming this Wednesday, our NEW FALL SEASON premieres with an ALL NEW NARROW SHOW!

The Narrow Show Episode #5 – The Cranials – We introduce you to a group of folks who’ve got the ways and means to just not let you be.

36 Degrees TRAILER: Full disclosure, we combined going to the beach with our work.  Meet 36 Degrees.   Filmmaker Annie Woods spent the summer documenting one of the dedicated surf cultures in the greatest city in the world– New York’s Rockaway Beach.   Navigating crowded subway trains with longboards, the surfing community in NYC gives new cred to the word ‘gnarly’.

Al Gore Time Machine – The tragic tales of a man who touches history with the best of intentions, but no matter what he does, can’t seem to get it right!


A Friend of Mine - Hillary Clinton once said it took ‘a village to raise a child…”, in the case of “A Friend of Mine” it takes the over 3,000 creative members of Schmooru.com to raise this series!   Based on true recorded stories of sexual folly, mistaken identity, drunken deviance, and abject shame–a different group of schmoorus will illustrate the stories in each episode.  Directed by Adam Vine & Carl MacLaren.

Call Center Confessions- In Schmooru’s first step into the waters of innovative journalism, we coax the confessions of the real truths on the other side of the line at a satellite cable TV call center.  If you think your life sucks, you’ve probably never worked in a call center.   By filmmaker Michael Solsky.

Ten Danmandments - Raising a dozen catholic kids in Omaha, Nebraska teaches you a thing or two about life.  IN the case of Ten Danmandments, in his own no bullshit style, he’ll not only reveal his rules to live by, he’ll obliterate any questions.   From the makers of Immigrants.

Rated - Whether its Lady Gaga vs. Madonna or Incadescent lightbulbs, Kevin Gask tells it like it is.   What’s Over hyped, under appreciated, and well.. just plain Rated.  By Filmmaker Daniel De Bonis.

Singles Night with Jack Curtin - You may not know Jack Curtin yet, but after you spend a night with him Boston, you’ll either want to go home with him, or send your sisters running for the hills.  Either way, Jack Curtin always knows how to keep things rolling, keep things easy.. keep things real.

Also Returning this season with ALL NEW EPISODES:

I Like, I Don’t Like

Ask Dr. Esther


Mike Nugent’s Montana


Food with Sam

 

Every Wednesday.   Obliterate some time with something new from the creative minds of Schmooru.