DELTA
For the times you’re not delayed, sitting at home, but wish you were: http://blog.delta.com

GM
Coming to you from that guy at the conference table from the “how to avoid bankruptcy” meeting who was like “we could start a blog?” — I like to describe those types of ideas, lets call them “Shirleys” after the drink “Shirley Temple”, as akin to holding up a cocktail umbrella during a shit storm: http://fastlane.gmblogs.com/

WALMART
Don’t forget to “check out this blog”;) where all the “lanes are open”;) — and while you’re there checking out “gadgets, green gaming and MORE!”;) cause that’s what ALL blogs are about;) remember those HAPPY employees at the REAL checkouts “who wish they could afford computers of their own & Health care”;) http://www.checkoutblog.com/

MCDONALDS
And then while you’re at Wal-BLOG, why not wash down your day of corporate readings by driving-thru this one on your way home, although we doubt several thousand, let alone billions and billions have been served here: http://www.crmcdonalds.com/publish/csr/home/_blog.html

@Schmooru
if we have anything, we’ve got aspirations. And while these corporate blogs above are to be applauded for their attempts to start some sort of dialogue with corporate stalkers, WE HERE have at Schmooru have a deeper mandate — Together {RE} We Build Media ! And how does one actually go about {RE} Building Media? That’s what the SchmooNEWS is for — a blog dedicated to telling the story of our collective journey — intended to inspire us NEW MEDIA DOOZERS to DOOZE what we DO.

It doesn’t end there — you’re curators and in fact, many of you will soon be contributing to this feed on a regular basis — intelligently and WITH purpose. So while the “other guys” sit around and phlem about Heidi Klum — we’re gonna go BACK in TIME and use some of the things that worked that have since been thrown away — dust it off and re-use some of the oldest tricks in the book. In this case, it’s old school, origination generation — in the form of BEATS (yes for those who know Beckmann well — I love BEETS)

Dan is Alex P. Keaton. (Managing Director/Business Development)

It’s true — in the 80s, growing up in Ohio, I liked Reagan. He appeared to be friends with Michael Jackson and his first name was the same as one of my other favourite characters Ronald McDonald. While my taste in food and politics may have evolved since then, my admiration for Alex P. Keaton has not. I’m here to work the deals, get things done and make long winded speeches.

Sarah is Mallory (Lead, Community)

I mean in her picture she seems awfully dreamy like Mallory was and in this “very special episode” that’s why she is the person at the center of our Schmooru. She has traveled everywhere in search of creative people like you. Now she finally has a place to put them or you — Schmooru!

John Reed is Skippy. (Webmaster)

The reliable, trusty, fashionable, co-conspirator born out of the I-70 latitude of middle western charm. As our Webmaster, he built the house where our love takes place. For a “good time”, please don’t miss his show at radiohour.org.

Sharon is Meredith Baxter Birney (Lead, Washington/Broadcast Communities)

Sharon was Schmooru before there was Schmooru — her walls and bulletin boards a “facebook” of broadcast folks as if someone ripped the idea straight from her headlines. She provides us with motherly wisdom — and may very well have aspirations to one day move on to Lifetime Original movies — whatever that storied form turns out to be once we “remake it”.

Tori is Mr. Keaton (Lead Client Relationships)

She’s a woman in every respect, but her role is very similar to Mr. Keaton (and since she lives in San Francisco, can’t a Mr. be a woman? One must always “rethink”). She provides level headed one-liners, likes documentaries and knows how to keep the family moving with a rational sense of wisdom. Her job is to make sure our clients are happy and also come up with a system that makes sure people get paid.

Jared is Nick (Lead Counsel)

No, Sarah and Nick are not a couple in real life, although they may play one on TV. Nick is our legal council here which may make you wonder why he’s like Nick — the guy that used to say “ay” all the time. Well that’s because Nick was an artist, and our legal council Jared may be one of the most artistic among us. He tours the country with the Budos Band. They are awesome and he’s quite busy doing it. This means he GETS what its like to be a creative and not get dicked over by the law — in one work: “AY”.