Articles by Dan Beckmann

Don’t Stop Songs of CHANGE

Tuesday, November 3rd, 2009

n503425502_4758897_3336As we experience the one year mark of Barack Obama’s election this week, I decided it was time to bring out, this yet unpublished work(eeeww ahh). It was conceived in the basement of my parent’s house in Toledo, OH during last year’s Presidential Transition period, after I’d had the pleasure of working on his New Media team that in many respects was historic in methods they used to get the man elected. We all waited in anticipation of the inaugural events of a president of historic nature. You may recall as well, people were predicting total economic collapse and nothing symbolized economic failure better my return to Joe the Plumber’s hometown during our winter of discontent, fear and HOPE. While many people have been coming up to ask me about what I think on this encroaching anniversary day, having drastically altered my life’s course to help get Obama elected–I respond by saying Barack is still my guy(in fact, during the hardest moments I had on the campaign and it wasn’t all that easy for me to work there–he was often all I had then too)–I also offer this period piece. ENJOY!-D.P.B, San Francisco 11.3.09.

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There’s been something that I’ve been wanting to write about since finishing up on the Obama campaign last month. While working there you never wanted to write a tell-all such as this, as it may distract from the LIFE OR DEATH choice in the 2008 election—between competence and all out bullshit.

It was just yesterday I caught myself watching “Definitely Maybe”—without realizing the shocking parallels between that awful universe and my own—the trials and tribulations of dropping everything to work on a democratic campaign of CHANGE. The “not knowing what you were doing when you first got there—the drinking out with the campaign workers at night in the exposed brick bar with the white and red checkered table and the inevitable co-opting of your life for mass market movies akin to the sports memorabilia you find in local neighborhood Applebees(R).

n503425502_4760080_8232
This got me thinking about the cliches to come out of my campaign experience when some jergoff real soon attempts to make a mass-market romantic comedy about our NO drama Obama. Our campaign was hella different than Bill’s, I mean heck, for a while we ran against a CLINTON! These differences can be found on many levels, but today I’d like to pick out one glaring variation between these movements for CHANGE.

In 1992—the last time we had CHANGE, we were told to “Don’t stop thinking about tomorrow”. Growing up in a Republican enclave of socialist labour-driven Toledo, OH, I was fed lines at the time by my friend’s conservative parents when Bill Clinton adopted this theme at the 1992 Democratic National Convention at Madison Square Gardens in New York—that “Fleetwood Mac actually didn’t approve of Bill’s politics” and using their song was “unauthorized”– They weren’t seen much out on the campaign trail–in fact, Fleetwood Mac, like many Baby boomers had long divorced–until they saw the opportunity in it all and later performed at the Inaugural ball. It was like coming together for the good of the kids, as well as their stock portfolios (and it sounds accordingly):

(Anyone else notice Rahm Emmanuel’s name?) With another inaugural ball coming up and people writing me ever so often to help get their act into it—even though I admittedly have nothing to do with the inauguration—I felt it worth noting the difference in rally cry for this campaign embodied by BRUCE SPRINGSTEEN’S “The Rising.” There was no song played more in this campaign beyond Stevie Wonders “signed sealed delivered I’m yours!”–to mail you way as you leave a rockus event.

There’s a lot of Sneeze to be achoo’d in these differing conceptions of CHANGE music.. So lets STOP thinking about tomorrow for a second here and see what we can inaugurate by looking at these LITE hits of YESTERDAY and TODAY.

Generational Economics Through Music

Let me first start out by saying there is a generational issue at stake here—one between the baby boomer’s “Don’t stop excesses” that got us into this mess and the Millennials soon to be perennial problem of their “dogmatic HOPE” brought to us by a combination of Nancy Reagan’s “Just Say No” campaign and the unrealistic capitalism brought about by “Don’t Stop”.


One party not at the table is Tom Brokaw’s GREATEST GENERATION—they were obviously so cold, weird, twisted and fucked up they were no longer a credible influence in teaching us how to save if that meant we had to take all the rest of their bullshit, we’d all rather burn it all to brimstone if you know what I mean.

Yes—whether its FOREST GUMP, BACK TO THE FUTURE or your 7th Grade American government text book—history is a time continuum and everything falls in order like dominos after one another–and in this case, so do economies.

The baby boomers don’t want to think about today because that’s when they put it on the credit card for tomorrow—they certainly don’t want you to think about yesterday because that’s when they put it on the credit card for today.

“Don’t Stop”…Maybe we should have?

This isn’t an anti-Clintonian treatise—this is just someone who used to be a balanced journalist reporting the facts on why FLEETWOOD embodies so many of the issues we had with the last CHANGE wagoon as we attempt to keep this one on the road. Its not Clinton’s fault we’re in the credit crisis– Fleetwood Mac, the baby boomers and the excesses of the entire LITE ROCK years, 70s, 80s, 90s, and most importantly TODAY got us to the shit we’re in. “Don’t Stop” was just a symptom of a larger problem.


“Ewww don’t ya look back… Ewww Don’t ya look back”—the rallying cry with the streamers falling all around—They’re just going through the MANTRA MOTIONS at the height of mass-market consumer culture.

But that’s not all…FLEETWOOD, a mainstream boomers staple—told you you could GO YOUR OWN WAY, GO YOUR OWN WAAAAY. If we would have thought more about where we could all carpool together over the years would we have needed all of those homes increasingly farther apart? Sometimes its ok to go similar ways…


REF: Carpenters.. she in many ways started this fire with her wedding song. Through the “We’ve only just begun…” programme she did more to expand the surburbs than FANNY or FREDDIE. If Karen started this sandwich, George W. Bush certainly finished it for her—if only she were around to ask the question so many are wondering., Why do birds suddenly appear where our retirements used to be?

The misinformation, scare tactics and tomfoolery continued as FLEETWOOD taunted poor Rhiannon in her DREAMS—a woman taken by the wind, they spoke of LANDSLIDES forcing you back into their clutches –and threatened you if you ever broke the chain. The biggest crime of all may just be their claim that THUNDER only happens when its RAINING? Not true. Don’t we all wish she kept these inaccurate visions to herself?

Heck they had a woman lead singer with two man first names—Stevie Nicks. This GYPSIE Band’s misdirected “call to actions” were a sign of the times—now they have to live with the results they contributed to. In all of these joints, did they ever come up with a “Solutions based” narrative? One in which we sat down and thought about how to tackle these serious issues of denial, imprisonment, lack of self discipline, inaccurate weather predictions and interpretation of dreams?


Again, this is not a personal indictment of FLEETWOOD MAC, BERNIE MAC, the BIG MAC, or Bill Clinton–it’s a reflection of the times in which all those fast food creatures lived and fed off each other—and now the paaty’s ova Riktor—someone’s gotta come in and clean up the damage—but who you gonna call?

Substance-based CHANGE.

A lot can be said about our generation—the WHY Generation. I’ve said a few things myself. WHY did it take so long for us to get organized? Why did we watch so much TV? WHY do we WHINE so much? Will we ever get up to the plate and start leading on something?


The answers to many of these questions stem from, indeed the parents who raised us—but largely, something I’ve noticed as being a part of this movement—is the WHY Generation grew up in a very protected environment. Many of us had activities scheduled up until the moment we graduated college—with promises of growth to be fulfilled if we merely took the tests, stood in line and waited.

This is indeed the crux of our problem—why we WHINE. Part of why its impossible to keep our attentions on one thing or another in the workplace. Its all the promises made by those who told us to Don’t Stop thinking about tomorrow which got us to this place.

So far, nothing has really come.


For my entire 20s this economy has felt fake—and we all know now that it was. We don’t buy houses when we’re just graduating from college—we look for jobs. And for my entire 20s, there really hasn’t been to many of those. I have never felt secure in my employment—this BUSH economy, the ultimate in “Don’t Stop” Greenspanian economic theory has always felt like we were driving around with the parking brake on.


We’ve been waiting for something to come—something credible. Something that defines our generation—calls us to action in one sense, but fulfills the promises we’ve been fed by an MTV culture that told us to have our own opinion and that was our opinion and our parents who gave us money to buy things while they both worked jobs outside of the home in order to give us more money to buy things.

At the end of our decade in our 20s, when we’re almost running out of time before the smarter kids take over—we are tying our HOPES to OBAMA that he may CHANGE something. But what’s different this time, is we’re doing it like we’ve always done it—we’ve done all of our homework—we’ve nerded the fucker out—and none of the boomers really know what the fuck we’re doing—they’re just cutting checks for it and hoping we’re not getting into too much trouble.

Our campaign’s song of CHANGE is the RISING:

Notice how he takes 4:51 to get to the actual song. The guy actually showed up—he shovels it on thick until he gets to the price of admission. In a sense we feel like this is the beginning of something substantive and real—but also emotional.

It was certainly a theme of the CLINTON administration that when things got bad, we were encouraged to start thinking about tomorrow. I think you’ll notice a difference has already started to take shape—over the next four years we’re going to start thinking about today.

What’s the problem with THE RISING?—well, yes there are some SECOND COMING connotations embedded within—but I think Bruce’s point in writing this in the wake of Sept. 11th, in a non-partisan window was to try to bring people together today to watch some sort of warming spectacle—that being his song. Come on out for the RISING today–not tomorrow.

We live in different times now and its ok to get a little RISE out of them every now and then. I’m happy I’m permitted to think about the potential they bring. We haven’t had anything like that in my adult life.

-D. P. B., Toledo, OH–12.16.08

User Generated Losers

Monday, September 21st, 2009

There’s been a lot of questions about what makes SCHMOOru so COOOL? I love these questions–and to be honest, we’d be dead if no one asked them. I really like to consider them to be–what’s ALIVE about SCHMOORU? What’s its humanity? What does IT live FOR? What air does it breathe, or quite frankly DOES it have any POTENTIAL?–etc.. Let me ASCHOO one of them here-IS SCHMOORU this User Generated Content???? Your SCHMOORU curators have been working at the forefront of what has been referred to as the ‘user generated content’ industry for about the last 4 years and we’ve got something to say about it–UGC will not replace the pros and attempting to make it do so creates a lot of losers all around–its just one of many tools–frankly, we’ve always had.

Paying Tribute to the FOUNDING FATHER–”AMERICA.. THIS IS YOU!”
WE didn’t invent “User Generated Content”, this man did (no one ever pays enough respect to BOB SAGET–the FATHER of USER GENERATED CONTENT but we won’t make the same mistake):

Recently a lot of hucksters, schemesters, cheapskates and corporate mongols have lost sight of the fact, that UGC, which began with BOB SAGET, in almost ALL respects have not lost him and His show is the best place for it even if he’s gone of to other things).

For instance, while Bob may not be the HOST anymore–that other guy is, the AFV–as America’s Funniest Home Videos is now known–did not destroy scripted content–Jay Leno DID! (or might..more on HIM later;). Bottomline, it may be funny to see the cat fall off the TV–but it hasn’t replaced the whole industry. ALSO PLEASE NOTE IF YOU’RE GOING TO DO THIS AT HOME: How much writing, curation, ON PURPOSENESS, CONTESTING & loser making they put into each segment–they didn’t just put it up there–but that’s for another day.)

For those not paying respect to SAGET and there are many these days, lets explain some of the UGC GOO that’s out there and why its really not SCHMOO.


Field of Dreams approach: If you build the tools–they will come!
Not so fast. Tools are great. There are some really expensive ones floating in outer space right now though which have lost connection to MANKIND. These formerly REALLY EXPENSIVE and AWESOME TOOLS are now space junk! Further, these days, what’s the HALF LIFE ON TOOLS? Just about 5 seconds right? TOOLS are just like the old JAY LENO DORITTOS commercials at the only moment when I liked the guy–”CRUNCH ALL YOU WANT–we’ll make more!” At the end of the day, if you fall subject to these tool houses, whether you’re a client or self-respecting producer–you end up feeling like a TOOL. Cause either your hard fought for work is under appreciated, or you don’t get what you ask for and it degrades expectations for your entire industry. Most clients don’t like the race to the absolute bottom we’ve had since the dawn of Youtube.


Stock Market Systems
If you like the wall street commodities guys taking a cut in the pursuit of journalism excellence–why not put your video up on one of these sites? Again, where’s the risk? YOU put your work and your idea out there and they get to maybe pay you something for it. The stock marketeer always gets a cut. There may be 1 winner and 7 losers on an effort from their 5,000s of video makers—but in the long run, after coming SECOND so many times, creative people who need to raise kids and feed a family have no choice but to leave the market place.


WHERE’s THE BEEF?!: You built it but who really came?
THE biggest MYTH of all USER GENERATED CONTENT–is that its USER INSPIRED. We’ll go into this further, but almost ALL video is not serendipitous User Generation–which means its a promised not kept OR a Wendy’s single DAVE THOMAS wouldn’t recognize! Video is Hard. Good SOUND, even worse! Making a good Story out of that stuff–PRICELESS. Unless you’re next to the lightening strike or the FOOTBALL in the GROIN, everything else UGC isn’t PURE %100 American BEEF unless its really simple to do–like checking a box, or sending a text message–even then, don’t expect the next Larry David. Your audience is NOT sitting at home looking for ways to do work FOR YOU, they’ve done their work for that day, drove thru on their way home and they want you to do something for them. Making those looking to take the video business serious HIDE under the umbrella of UGC when you used to bring them in as interns, isn’t all that honest and unlike the Field of Dreams, you can’t kidnap James Earl Jones to save you this time–cause kidnapping’s illegal.


Fuck With Morley at Your Own Risk
Which brings us to YOUR audience. Its slip, slip, slipping away. What to do? UGC is one option to make up for the loses, but so is examining the way you do business. You know that UGC does not provide reliable output. You also know that if it did–ABC would now be called “AFV” cause its so cheap to produce America’s Funniest Home videos–and while that show is cheap to produce, its never beaten 60 Minutes, let alone taken over the entire network–why should it take over your entire project?


It Doesn’t Have to End This Way–but it could and right now its on its way..

Everyone agrees right now we’re in a precarious spot–no audience, no work, no money, no future? Leveraged against each other in a quick race to an entry in the history book next to the corset factory. In the end–using the UGC for purposes beyond what the manufacturer intended it for *SPOILER ALERT!*–always turns out like the last scene of a Tarintino movie. Your network/project doesnt have audience, there’s no one left to make the sausage, you later find you don’t have a job–everyone’s dead. With the time we’ve got left to ‘build a better media’ we have a choice to make. Lets talk about all this..


What’s left…?
We need to carve out a space in this void for professionals to produce reliable, creative work–without having to compete with your cousin and without having to shoulder the entire risk for a multinational corporation. Do you ask contractors when you build a house to build 3 and then you only pay for the ONE that you like? Well then don’t ask us to build three videos or websites for you and only pay us for the one that you like. That’s the best way to make sure there’s no one left to build houses for you–unless you only want kids in college making your news, informational and entertainment everything.

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There is a space between the way its been done for the last 30 years and those tied to legacy equipment and ideas AND Bob Saget. IN that space you find SCHMOORU.

-D.P.B.-Midtown Sublet, 09.21.09

It’s Obama’s MAKE or BREAK WEEK again..

Tuesday, September 8th, 2009

For those of you in New York, y0u will notice its FASHION WEEK! YAY! For Barack Obama its also, the most important week of his presidency–we keep hearing. He’s either NERF or he’s NOTHIN’. It’s the whole sha-bang, the real enchilado—the fat taco. His presidency–becomes either “a fart in the wind”, or “Gone with the wind” in the history books–all on this week.

You see, whether or not he saved our country from crashing into the GREATER DEPRESSION earlier this year or saved my poor hometown of Toledo, OH to “die another day”–its not good enough. We need health care too damn it! That’s why we voted him there–not just for status quo–but for all of it.

Let me come out with it–I think OBAMA gets a STRIKE on his first attempt to roll out his health care thing. He and his team were arrogant–I keep hearing that word. They thought they could steam roll this through–and they can’t. They get one last chance to turn things around this Wednesday–or else its OBAMA’s WATERLOO. And let us all remember all those who thought Obama couldn’t win at this time last year because of BIG BAD PALIN. The WSJ said Obama couldn’t win against Palin. Also, don’t buy a house of this architect unless you want it to cave, like Rove’s Obama Can’t win proclamation here.

So in tribute to the idea that not only do I not think Obama’s over–he’s actually still got a good chance of ‘killin’ it’–I thought I would back him up on these two finer points.

ONE–Those who know Beckmann, know I have long talked about how NANCY REAGAN came to us in our classrooms and INDOCTRINATED US! She didn’t give us an open-minded question on how we could help the president–no… she just told us to “Just Say No!” And that was all.

“Just Say No” obviously failed to stop drug use, instead pushing experimentation “behind the scenes”–just ask Willis what he’s talkin’ about, or unfortunately, Dana Plato is not around to talk about anything–thanks Nancy. At least Nancy supports stem cell research–redemption in her older years for closing so many minds.

The best part about some schools following NANCY’s LEAD and JUST SAYING NO to the Obama video–it creates tremendous BUZZ around an otherwise BENIGN video for the YOU TUBE generation to watch it in their more attentive hours after school–SCORE!

The next and final terrorist fist bump to BO—, but more specifically David Axelrod–or ‘axe’–the guy who gets guys. I bet many of you never knew he’s in a band… LONG BEFORE he did politics?

Lets just hope AXE starts making some good political music again because its damn hard to find your man being hated by his base, his enemies and liked by Hugo Chavez–all at the same time.

This Week in THE NEWS.. Trying Again.

Saturday, September 5th, 2009

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If you’ve been following the news NEWS this week—you may have heard something about Charlie Gibson retiring and Diane Sawyer taking over for him on the news program, ABC’s World News. In some ways there’s been a refreshing lack of gestation over this job announcement and I don’t intend to cause any more blotation. However, I do think there’s a component missing here that needs to be addressed.

Lets see what we’ve got so far on the check list:
1) Woman – is she the first woman to host the news? No—check, moving on.
2) Scandal – is there some sort of scandal we can sniff out of this, obvious or made up? We’re trying—but so far nada. Ok.

End of story–right? Well.. not so fast. There is an incredible opportunity here. In most job announcements–in the real world, they don’t so much time on the political components of an appointment, they speak about the person and what they bring to the job.

To keep things brief. Diane Sawyer is special and she’s done some special things before. But to sum up in two words what she’s done all the way through–she TRIES. Sometimes she makes history for the books or for the blogs, other times you may never here about it at all–in every single case she tries and tries again and then after that, she tries some more.

What does this mean, especially when the OBITS for the evening news shows have long been written? Well, the ink is dry, but yet, these shows still keep being produced every single day. These networks, while leaking audience, still control the largest chucks of the largest group of audience left. They also still have the largest budget and amount of resource to bring to originating news–albiet less and less each quarter.

Schmooru sees opportunity in these ‘problems’ all across the ‘legacy medias’ since we don’t do things the way they’ve always done them and we generally lead happy, healthy, productive, but more than anything creative lives. And so we congratulate Diane Sawyer in this new job. One things for sure, trying never hurt anyone that’s any good at what they do–in fact, trying is the only way you can ever do anything with Potential… and Potential for anything is all we ever have.

DPB-West Village, NYC 09.05.09

Briefly on the Creative Kennedy Rhetoric..

Saturday, August 29th, 2009

TedKennedy
I think it bears mentioning too much with the Kennedies already! But in watching the entire funeral for some reason this mourning–I thought of their contribution to generic metaphoric political creativity over the years.

There was not a Kennedy kid who spoke this week or behind any podium at any time(I mean did they practice this before they could open Christmas presents or something in Hyannis?)… who was not able to belt out in a monotonous, almost life strangling clammour some familiah yet generic speech about reaching for a brighter tomorrah–I mean who the hell doesn’t want one of those right?

I’m not a Democrat(although some may be suspicious to this effect)–but I do credit these Kennedies with providing space for imagination. They risked their lives for it, its why we love ‘em even with their extremely laaage nogins carrying on at times with their Boston cut-cho-off in traffic on the way to the private school effect… why on this day.. we all thank them for that.

In particulah to the Schmooru community and its creator fans abound I leave you with Uncle Teddy — June 1968, eulogizing and quoting his brother, Robert (but there were oh so many with these people, dare I ask not what I can do?):
‘Some men see things as they are and say why. I dream things that never were and say why not.’”

The Evershed Plan®

Friday, August 7th, 2009

Many in the “chattering circles” have been wondering, what’s the COMING SOON about? Why not just fling open the doors — What in THE HELL is going on in there?

woodshed

Well hold your horses! There’s a heck of a lot going on inside schmooru right now. Building a solid creative community is like a nicely stacked woodshed(as more eloquently pointed out by Lee on her 2or3things) — you have to build it piece by piece. Sometimes you have to adjust a few things to the natural flow of the wood. This helps so your structure doesn’t fall over in a storm — and prevents water and varments from damaging too much of your wood!

We like to call this the Evershed Plan® — building a community that lasts the test of our creative times! Our person in charge of this initiative is also conveniently named Sarah Evershed and here’s a picture with her father Gary Evershed, one of the original Eversheders — in a long line of folks who’ve been building things right since man decided to put things together:

Sarahpops

So to get more specific — we’re in the process of bringing in the right foundation of creative muscle and matching them up with the right group of creative consumers to make sure things match up right. We’re going through community building exercises so our Schmoos can Schmoo. We’re not in any hurries. We also don’t have to be known by every Tom, Dick, and Harriet out there. We just need to keep doing our thing well and stacking the wood just so — so that we’ll have this property to hand down to the next generation of Schmoos. That’s what we’re in this for.

woodshed

If you have any questions or are interested in getting in on this early BONUS Round — please contact us. If anything, we’re friendly.

— D. P. B., Amsterdam 08.07.09

Laura Ling Sprung Me From Prison at Least 3 Times

Saturday, August 1st, 2009

Something that’s been bothering me about this whole Laura Ling Thing, is she’s been my liberator several times since we first met-the most recent occasion was one year ago today when she paroled me from the idea there was no place better than working with her so I could run off and join the Obama’s new media team. When I met Laura I was a corporate loyalist — now three years later I even find myself liberated from paying rent for one full year now and in many respects its all her fault. Five months into this whole fucked up thing-one in which I think we all sort of felt in March would just end quickly and then REALLY didn’t-I’ve been unable to come close to returning the favor even once.

Prisons of the Mind

I’m not going to suggest that my “prisons” were anywhere near the severity of the ones that Laura Ling is dealing with right now — but Laura took them very seriously. In fact, I feel comfortable speaking on behalf of anyone that’s ever worked for her — she took our problems home with her and gave us the courtesy of never telling us she was doing it — we all probably can share some responsibility for that ulcer of hers. Reprieves would quietly just appear with no thank you necessary or a funny awkward giggle would arrive when you know she’d tried all that she could do. She was always so much more concerned about how we were feeling than about how any of it effected her and quite a few of us are worried that she’s probably doing that right now where ever the hell she still is.

I will say that the prisons in one’s mind are often one of the hardest ones to break out of. Its walls are sometimes hard to define if you even know you’re there-no sovereign nations (should;) exist in one’s mind. So in that all too familiar Vanguard fashion when dealing with a problem on the frontier of media, lets call a big meeting, sit down — all the brightest young minds and most beautiful people we know will be there and we’ll go through the big Laura Ling break outs, one by one.

JAIL BREAK ONE — Get the fuck out of Gotham.

I first met Laura for a face to face interview in San Francisco in June of 2006 — I found her to be well-organized with a clip board, rigid and frankly a little snooty when compared to the train of others I saw that day. I didn’t think working in her department was right for me. I was wrong.

I didn’t get that job, whatever it was and proceeded to keep open a discussion with her and to an almost daily extent, her Executive Producer Mitch Koss, as well. 2006 was a big year for me — after being brought over from Good Morning America as a Reporter/Producer, I ran the politics page page during the mid-term elections at ABCNews.com. This was the year when the Dems took over the House, and one of our stories about Mark Foley — got our team a Peabody for innovations in on-line reporting. ABCNews.com was breaking hit records every single month and it seemed like the place to be.

Unfortunately by the time 2007, with the election over I found myself making poll after poll after poll about whether this or that famous person had gone “too far”. They stopped vacuuming at ABCNews.com(or maybe never started?), there was a shelf of DUST that ran the length of the newsroom and I was allergic to the place, yet spending 12 hours a day there. Their ranch dressing coffee cups they gave us didn’t seem to have any caffeine in them and our office was located too far away from Starbucks to catch an easy break without getting yelled at for leaving your post.

I had been living in New York for 4 years — Long Island City, Queens to be exact — I was tired of all of it and felt like I was going nowhere every New York minute. I wanted to get the rock out of there three years in, but then had another year to suffer there. I wanted to out but there’s this thing about leaving “the network” — its not easy to do it.

Laura took a chance on “old media” me — and offered me a job to work on her citizen journalism project and their election year initiatives at Current TV in San Francisco. She gave me SEVEN WEEKS in between jobs to polish off my ties at ABC NEWS and move across the country — I hadn’t had a vacation like that since college. She also gave me 4 GRAND for the move — I did it in 2.

JAIL BREAK TWO — Becoming Human Again

After working in the MSM for about four years in New York, working about 20 hours a day at times and living in Queens, I had long forgotten what it meant to be a regular person — a human BEING — because I wasn’t.

For the first few months after I arrived at Current, I tended to apologize for just about everything I said before I said it. I wasn’t used to trusting people after working at a competitive network in a cut throat town-and most of the time when I had ideas about something, it was strategically best to build a coalition of the “not saying noing” before breathing it out loud. In Laura’s world, people were going home after work and not checking their blackberries — or were they? On the weekends, they made plans — or were they? When they went to lunch with each other, they seemed to enjoy each others’ company — or did they actually hate each other? Current was a growing company in those days and Laura’s unit was expanding like crazy — a rare thing in this business and it truly was.

It took me a few times to realize that when Laura kept telling that she wanted me there and to share my ideas, whatever they were — that she probably actually did. The best I could ever do at ABC was take a “no reply” or a “maybe” and turn it into a yes. There were still occasions when I worried about my brake lines being severed in the middle of the night for starting that “beat unit” at ABC after some threats I’d received — I mean you just really never knew.

I think it was a whole four months after starting when I realized — not only could I feel comfortable being myself around these people — I could actually say whatever the hell I wanted and they seemed to LIKE THAT more! SO, I began to do just that. I started telling Laura whatever I could come up with. If I thought something sucked I would tell her. She gave every single one of my crazy ideas consideration and never seemed to tire of them. Sometimes I got tired of me — Laura never seemed to. She was like a Jack in the Box — no matter what she would come back up for more. And every single time, if I was willing to do the work and prove something to her — she was pretty willing and ready to go along for the ride.

I wasn’t the only one. We had a community of hundreds of burgeoning journalist/filmakers and she liked to talk to them all. There wasn’t a single one who wanted to meet with her in LA that she didn’t make time for. At a certain point it was almost absurd — why was she doing all of this? She could have gone home much earlier if she didn’t take in all of our crap — but the truth is — she loves people, she loved helping them be the best they could be, she saw the VALUE in that — and more than anything — Laura Ling is the most open minded Californian that I’ve ever met, she’s always waiting for new people and what they might bring.

As a result of this freedom, the seeds for Schmooru were not only planted — but we were able to pilot several other things under Laura’s reign, some of which haven’t come out yet — others which have and when ever people actually get to know about them, they attract obsessive crowds. Just look at Current Vanguard in Italy. And stay tuned for Current Vanguard here. She lets people do what they do best as long as they can prove to her they can get the work done, by just doing it.

More than becoming human again, it may seem sappy, but Laura brought me out to California and created a whole new world for me — I hope sometime soon she can be returned to hers.

JAIL BREAK THREE — A half tank of gas @ 5$ a gallon, no cigarettes and 1500 miles to Chicago…

The time I spent at Current TV working under Laura Ling, Andrew Fitzgerald and the rest of the gang that somehow assembled there for that special wrinkle in creative history was the most expansive period for personal growth I’d experienced in adult life up to that point. It still continues to provide for me in all the amazing people that somehow gathered there and have now largely proliferated to all places where you find cool, beautiful and talented people.

I was getting paid to do work that I always wanted to do, was putting away money and in many respects the bonds that I felt like I was building within our journalistic community were just beginning to gel in anticipation of a big election documentary project which had a mainstream buy in if we got it finished. I could not only count on these people, most of whom I’d never met in person to tell the truth, talking to them all on the phone everyday where ever they were — I really enjoyed my life. I was working with friends I cared about — not colleagues — I was living in a town that I loved and I just got a ZOJIRUSHI water heater and filled up the fridge with a year long supply of KIMCHI from COSTCO. Life was good.

When the Obama campaign called and asked me to join their New Media Team about a year ago this week — and told me I had to be there in one week…I wasn’t going to take it. Why would I leave for something that would have me out in the cold streets of Chicago in the middle of November? I didn’t want to work in government. Further — would I give up my objectivity as a journalist — something that had been very important to me(and probably only me it seems right now)?

First my mom told me to do it. Then this guy Kaj Larsen happened to be in the office that day — he was a navy seal and he ordered me to do it for my country. I truly wasn’t convinced until I had a phone call with Laura Ling. I didn’t really know what to expect from her — it was August 1, 2008 — I was asking if I could leave her in one week — and she had hired me to work on the election.

Her first reaction was to ask if I was still happy working at Current and if she had done anything wrong. I was like — I think the reason I’m considering this is for the first time in my life I feel strongly about a candidate and, I’ve never worked on a presidential campaign before in the headquarters. Those two things are something that may never come happen again — I would have always wondered what would have been. But I was still comfortable in my spot in life and I didn’t want to let anyone down.

And what came next is classic Laura. She told me to go for it. That we all had to do what made us excited in our lives. She supported me in every way possible — and didn’t expect anything from me in a return. The last day I was at Current, she took us all out for lunch at a really expensive place and paid for it. I felt like I was leaving them on the train 3 months short of the station. I don’t burn bridges and I would not have left Current if Laura had said I was letting her down — she let me off the hook Scot free.

The Last Time I Heard From Laura

As was common with all things Current, we video journaled every damn thing. Laura implied that doing a video journal might be FUN!. Andrew tried to convince me of the therapeutic nature of talking to a camera every night. I didn’t have to do one, and I sort of didn’t. But I did start one — and here it is

When I got back to San Francisco from the war, my roommate said she liked the subletter better than me and so I unveiled my “video journal” as part of the invitation to my moving out party. Laura was on assignment in Northern China and here’s what she wrote:

Between You and Laura Ling
March 14 at 7:01pm
beckmann!
it’s 7am in northern china. i’m about to head out on a shoot. but i finally had a chance to watch your video. it’s great! what a cool memory to have. you’re a man after my own heart — kimchee and salami are 2 of my favorite things. if only i were single again. hope all is well.

I was in her office hanging out about 2 days later and we didn’t know what happened next. In almost every way, I still don’t and won’t until she returns.

Schmooru is a creative economy. There would be no schmooru without Laura Ling.

In the almost 5 months since Laura’s been gone — considering how actively she sought expansion, we don’t know as a community and as a profession what economies and worlds were not created. Those who don’t know Laura will probably think I’m just saying nice things about her because she’s in a bad spot right now and that’s what people do — but those who know Laura know thats not true. The idea that we can find things to create and channel it through this thing is predicated on the notion that people should do things that are exciting to them. Not that she holds exclusive rights to that idea, but I certainly wouldn’t have met most of you if Laura had not encouraged me to put this thing together and allowed me the space to do so. That’s not only what good managers do, enablers in positions of power are especially rare in this industry.

I think its important, especially since so many of your know her so well and what a tremendous force she is, that when it gets quiet, you make some noise every now and then about who she is and what she stood for — its not the same as having her back here — but it adds more character to who she is as a person for those who only know her by those strange pictures floating around.

There are three things Schmooru and anyone else reading this can do right now:

One is sign the petition (which I’m sure most Schmoos have done).

Second — is send her postcards.

PO Box 2174
Toluca Lake, CA 91610
USA

Third is to join the mailing list of supporters at Lauraandeuna.com

— Beckmann, Toledo, OH 8/1/09

You Hate Journalism? It WAS the Hiring Practice…Stupid.

Wednesday, July 22nd, 2009


With the recent passing of Uncle Walter Cronkite–the “most trusted man in America”, some may wonder how his “news-like” descendants have tumbled down to the level of trust wedged somewhere between a used car salesman and a suit coat watch guy in Times Square. To answer this WONDER, we must explore ‘the way it was’ that got Uncle Walt where he did.

Walter Cronkite: “That’s the Way it is” all of a sudden.
In television’s early days, the news departments were considered jokes–radio was the big sha-bang, in similar standing to where television teetered about four years ago this month before the BIG Three, died, left in disgrace and/or walked off into the sunset(is there any other way left to end something?). The TODAY SHOW literally had a Monkey on set. It wasn’t always clear where the news started and the entertainment began(and still isn’t and that’s the way we like it). Mike Wallace hosted some game shows and yes, even Uncle Walt interviewed puppets during his early years at CBS Television News after he came back from the war.

The moment that everyone started to notice Uncle Walt didn’t come minutes before John F. Kennedy’s assassination. In fact, his CBS Evening News had only been expanded to 30 minutes EARLIER that year. So the guy wasn’t an institution at that point and as people have said throughout the week, he wasn’t even the market leader-CHET and David carried that BRINK. There was this ‘over achiever’ Dan Rather you see, who was ‘the first to report JFK’s death” cause it happened in his beloved Texas and then we all know Walt’s hipster glasses thing before they were hip and so a medium and a man were all of a sudden trusted. That’s the way it was all of sudden in a matter of seconds–instant cred.

In the modern era of New Media–a term that’s been with us for over a DECADE NOW, there will be no Walter Cronkite on Twitter, so stop looking, but Twitter could yet be the Walter Cronkite. The reason its taken so long for the New Media to become old is probably connected to the old-timers writing the story at the legacy media having a hard time coming to terms with their oldness–its still NEW to them and it may always be.

For a generation of journalists, they didn’t know or didn’t see a television medium that at first wasn’t taken so seriously–most were like 13 at the time, when JFK died. All they saw was a man who kept being at the right place at the right time competing against 1 and a half competitors when there were only three total(Peter Jennings actually anchored THE NEWS once in the 60s, he was younger than I am right now at the time and %110 more Canadian, he didn’t have a JFK moment and was given the cane only to reinvent himself 12 years later).

What’s significant about Uncle Walt and his leadership, is even though, he and his medium started out humble, because of its magnitude and the way it worked, with one man to watch with that power to “turn the Vietnam war” when about a dozen years earlier he was talking to puppets–you tend to attract obvious characters in such obvious centers of power who don’t realize how power is really built.

Uncle Walt-”an institution”, gets axed to make room for 3: Institution becomes ‘institutional’
RTNDA holds blow-out conventions for a generation to follow

And so the next generation of journalists came. They went to their RTNDA conferences centered around their luminaries–a period of broadcast journalists, but more importantly their producers behind the scenes, who focused on names that fit in boxes who were the ones lucky enough to be next to a hurricane or a famous creature or in some ironic cases considering Uncle Walt’s big break–far enough away from Dan Rather. “THIS is the way it IS” they would tell all who applied and the smart ones generally ran in the other direction.

The problems, and thus the raging backlash against the mainstream media, where nowadays most people would rather take the word of someunknownguy @ twitter– than their local news anchors(bleh), are not ones solely born out of a technological revolution–this may just be a red haring. The present business models and customer satisfaction surveys have been dismal for almost a generation now and it happened when these folks were running things into the ground.

Evolution in Media Management Selects for Still-Borns
Journalism, which was once a lunch pale trade in its earlier generations and mediums has long since ceased being a meritocracy. It starts in its closed hiring practices and it goes all the way to who gets ahead once hired and who doesn’t–call it an “unnatural selection” in the evolution of media management. This is not the rule across the board, but in most cases, the failure to secure the business side of the journalism business has everything to do with the insular group of people who keeps getting appointed to manage these properties.


These folks are professional at staying alive on a sinking ship, protecting their lifestyles and making sure they can have someone else answer the phone when their having lunch in midtown because they had to do the same thing when they were their age worshiping Uncle Walt. Coming up with their next product – as is the case in most companies trying to make it in business, let alone the effects the products they’re actually making – may not have ever been after thoughts to these people.

We have also found ourselves with a generation of news managers who have no connection to those who built the industry out of puppets and who only understand the art of self-preservation and entitlement. Unfortunately, the people they’ve trained to take over these storied institutions through a similar ‘dues paying’ game are going to inherit nothing–while Uncle Walt’s passing got coverage this weekend, who will will cover there’s?

Shut Up Blogger, You’ve Had It All Wrong
If you’re a blogger who didn’t get a job in the MSM, you wouldn’t get it — you were never on the inside and when you hurl insults at the MSM without adding any original reporting yourself I don’t respect you for it. Your revolution will not be televised, and its almost as silly as interviewing puppets on a news program.

If you were on the inside, since its so hard to find work, you don’t want to piss off these catty people. I personally don’t have a bone to pick with anyone, and my experience has been mostly one of pleasure. But come on, we’ve all known this has been going on for sometime now and I feel like I’m in a position to speak truth to it where others can’t. There is not a network who didn’t have internal jobs postings that were passed around among friends which had nothing to do with the black hole-corporate ones the general public had access to–once they found them buried dormant next to Jimmy Hoffa’s body

Why We Hate Them
The rightful public backlash we’ve been experiencing has been pointed at the profession itself, instead of these unfortunate souls that are the ones who locked out dissent and people from different social economic classes who could not afford to work for free as interns in media centers like New York, Washington and Los Angeles during their summers off from college in order to attempt to secure a job at a network. This was the only meritocratic-like way into a network for the most part of a generation(and we’re leaving out all the fucking and sexual harassing during the ‘golden era of tv news’ going on behind the scenes and at midtown walkups at lunch time in the 70s/80s for another article) – and leaves out most of America – ones not only could not afford to live in Manhattan without getting paid, but of who also could not afford to take a summer off anyplace USA without getting paid. If the people working there don’t reflect America, how can their reporting?

My So-called Story
dpbgma
I got my first job in the national media through 9 months of ‘turning and spinning’ as I called it. I had a masters from Northwestern, affiliate experience running assignment desks, editing and producing shows in two markets in the midwest, field reporting experience in Montana and an international stint producing at a national net in Australia, but was just hoping for a desk job at some national place answering the phone. I got it by calling up any name I could get–interviewing with them, asking for names of other people I could talk to and then telling those people that the others had suggested I talk with them–’turning and spinning’(its also a good technique for getting good sources sometimes, but not others).

After 9 months, one Iraq war and four networks(I wouldn’t call fox), people began asking each other who is Beckmann? He was being recommended by everyone–who’s he related to?–Heck I even had the pleasure of being insulted by Mike Wallace when I asked him for job: “I can’t get you a job!”–said Mike. I said if you can’t than I’m hopeless. He said with a polo shirt like that you don’t need one. I asked him if he ever heard of T. J. Maxx? Even THAT, didn’t get me the job.

It wasn’t till I got to the office of Merillee Cox, DC Bureau Chief for ABC News–and told her the whole story of ‘turning and spinning’ that she took pity on me and about two months later, out of the blue, I got a freelance job earning $125 a shift working the overnight weekends at ABC News Radio in New York. I was literally on the way to UPS when I got the call–and if you know me, it may have done me some good to lift a few boxes in my day.

Sean Hannity: Still a Big Douche

Almost everyone else who gets a job starting out ‘knows someone’ or is connected to something of privilege. Again, most of America isn’t connected to privilege, and people with privilege often aren’t inspired to in the same ways to break barriers and make the changes that are required in getting something started on your own with the lint you’ve got in your pockets. At the end of the day, it doesn’t reflect our country–its not a “liberal” or “conservative” thing, its a how they got there, how they continue to stay and what are they rewarded for sorta thing (so shut the fuck up Hannity–who are YOU related to?–no, honestly that guy actually had some crazy merit, but I don’t know if I can say the same thing for his producers).

Welcome to the Days of Merit
schmooru_350x150

Now that we know the way it WAS–lets talk about how it’s gonna be. We here at Schmooru have seen a positive light here recently that’s starting to peak in through the dusty blinds of mainstream newsrooms and bunkers that for so long have reeked of Uncle Walt’s stale perfume- and we view many of these properties still salvageable.

At the base, if you look at schmooru–we are a meritocratic way of getting people into the media who got there solely on the basis of their hard work and creative umph. We understand the argument of news people being too busy to read through all the resumes–that’s why we spent the last two PLUS years finding the best people already so you don’t have to. People rise in prominence in Schmooru through the work they do here and the more work they put into this thing, there is a direct correlation to the rewards they achieve.

We see a News Management now a days who is less threatened by considering other options, and potentially meritocratic ones — because they frankly have no other choice. The end is near — they’ve seen so many of their contemporaries laid off — and to be quite candid, their salaries have all been so large for so long that the cheaper, hungry folks would still be happy to come in and work for a discount and cutting costs of those beneath them, just might save what’s left of their own jobs and that all has merit.

“TV” Dies at Washington Area Caribou, Film at 11


I had coffee at Caribou recently with a fellow who worked directly under Uncle Walt at the CBS Evening News–he was the only manager when I worked at ABC News who took the time 6 years ago to read my business plan for what would eventually become schmooru. At that Caribou, he pronounced that “TV WAS DEAD.” Its ironic that Uncle Walt died later that week.


We will miss you Uncle Walt–your period and its baby boomers that it was connected to will be studied for the rest of time–assuming we all can work hard enough to pay off all the debts you guys piled up at the Tavern on the Green and just about every place else during your time at the helm. It was a crazy period and there was a lot reported on it from a very small number of sources by the people who were directly involved. That’s the way it isn’t anymore and even though we don’t have Uncle Walt to break it to us–nation, its going to be ok.

-D.P.B., Brooklyn 07.22.09

FedEXKinkosOffice FAIL!

Wednesday, July 15th, 2009

Picture 1

Lets start this thing off by asking the obvious question of: WHO’S COUSIN decided it was a good idea to bury the HOUSEHOLD brand name KINKOS at a charge of over $900 million??? I understand FedExKinkos was sort of choppy and you still wanted people to know you could FedEX things there–but dropping Kinkos and adding Office? What’s next, are you going to buy Kleenex and name it FedEx tissue?–that one might cost a cool Billion! (by the way, FEDEX bought Kinkos for $2.4 Billion in 2004 and lost $876 Million just last quarter) (more…)

Schmoo Band o’ the Week: The Grass Roots

Wednesday, July 1st, 2009

If you begin to start asking yourself–is this guy Beckmann using SchmooNEWS to write some sort of PHD dissertation for egs.edu–and you answered YES–you’d be RIGHT! I’ve been talking about the “Programming of Robotic American Culture” for the last 5 years, driving away more chicks than ordering the garlic penne pasta on your date at your neighborhood Olive Garden(R) – issimo!

What does this mean in short(you don’t want the long version–I can already see the pigeons scattering)? I’m studying where the creative goo comes from, and I’m writing about in here in a concerted way to try to inspire it in all of the schmoos.

This week, we look at the ‘origination in name’— through this Schmoo band o’ the week — the Grass Roots! (more…)