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	<title>SchmooNews &#187; beckmann</title>
	<atom:link href="http://www.schmoonews.com/author/beckmann/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.schmoonews.com</link>
	<description>From the Creative Minds at Schmooru</description>
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		<title>R. I. P. Major Magic</title>
		<link>http://www.schmoonews.com/2010/07/20/r-i-p-major-magic/</link>
		<comments>http://www.schmoonews.com/2010/07/20/r-i-p-major-magic/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 14:54:02 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Et Cetera]]></category>
		<category><![CDATA[1980s]]></category>
		<category><![CDATA[animatronics]]></category>
		<category><![CDATA[BBS]]></category>
		<category><![CDATA[Major Magics]]></category>
		<category><![CDATA[pizza places]]></category>
		<category><![CDATA[Sylvania]]></category>
		<category><![CDATA[Toledo]]></category>
		<category><![CDATA[video arcades]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=520</guid>
		<description><![CDATA[
I&#8217;m not a military sentimentalist, but somehow, I imagine, the next Veterans day will not be the same since the recent passing of Major Magic and his ALL STAR PIZZA REVIEW.

For those of you who aren&#8217;t familiar with his work, no one really knows which war her served in, but when he came back home, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.majormagic.com/images/major-magic-small-300.gif" alt="" width="168" height="300" /></p>
<p>I&#8217;m not a military sentimentalist, but somehow, I imagine, the next Veterans day will not be the same since the recent passing of Major Magic and his ALL STAR PIZZA REVIEW.</p>
<p><img class="alignleft size-medium wp-image-527" title="SDC10245" src="http://www.schmoonews.com/wp-content/uploads/2010/07/SDC10245-300x225.jpg" alt="SDC10245" width="289" height="216" /></p>
<p>For those of you who aren&#8217;t familiar with his work, no one really knows which war her served in, but when he came back home, he befriended some animals, taught them how to play Jeremiah was a Bullfrog, and peformed randomly&#8211;MECHANICALLY, to those eating flat, cardboard pizza while always basking in the celebration of someone&#8217;s passing year.</p>
<p><img class="alignnone" src="http://www.toledoblade.com/apps/pbcsi.dll/bilde?Site=TO&amp;Date=20100708&amp;Category=BUSINESS03&amp;ArtNo=7080368&amp;Ref=AR&amp;MaxW=200" alt="" width="200" height="131" />The final Major Magics location closed this month in Sylvania, Ohio.  There were rumours that there were more in Michigan somewhere, but as far as all of us were concerned, Major Magic was a household name in the Toledo area, and no place else.  Most of all of you had Chuck E Cheese or possibly Showbiz&#8211;we had the Major with his Rock n&#8217; Roll Rebellion band.</p>
<p><img class="alignleft size-medium wp-image-528" title="SDC10255" src="http://www.schmoonews.com/wp-content/uploads/2010/07/SDC10255-300x225.jpg" alt="SDC10255" width="288" height="216" />Toledo was a strange place&#8211;still is to this day(notice how none of the kids smile in any of the pictures).  What&#8217;s GOOD for DIGITAL is BAD for TOLEDO.  In an effect, if there was a Toledo Industrial index, everytime Steve Job&#8217;s stock goes up, the GLASS CITY(toledo) cracks even further.</p>
<p><img class="alignleft size-medium wp-image-526" title="SDC10238" src="http://www.schmoonews.com/wp-content/uploads/2010/07/SDC10238-300x225.jpg" alt="SDC10238" width="300" height="225" /></p>
<p>Major Magic and his ALL STAR PIZZA REVUE&#8211;was as analog, mechinical as things get.  ROBOTS who perform, can you imagine?  No, they weren&#8217;t holograms, and YES, my favourite part was peaking underneath the curtain between performances to watch their dead faces.  That of course was followed by chucking SMARTIES at them during their motion renditions&#8211;and their UNCANNY ability to keep a straight face despite getting WONKED.  I never quite understood why they gave out SMARTIES next to these creatures.</p>
<p>We had a lot of local chains there for a town of its size, MM being one of them and while I lived there I&#8217;ll admit at the time, I longed for the national chains to come into town as some sort of connection to the outside world.  For some reason, till I left for college in 1998, Toledo had no Starbucks or Wal Mart&#8211; we had Sufficient Grounds and The Anderson&#8217;s&#8211;locally owned and operated chains.</p>
<p><img class="alignnone" src="http://www.eugenereview.com/wp-content/uploads/2009/06/pfchangs.jpg" alt="" width="339" height="243" /></p>
<p>Increasingly national chains have come in&#8211;a friend of mine there bragged about how HIS chinese take-out place was P. F. Changs, (I told him mine was China Town)-IPOH or Jing Chauns, the local staples of our youth that made you wonder how Chinese people found their way to Toledo, were not on his list.  So down the street from where the Major held his last stand, a Chuck E Cheese still sits<a href="http://www.wtol.com/Global/story.asp?S=12022359">(the other location in town, recently hosted a pistol whipping&#8211;they had to close for the rest of the day).</a></p>
<p>But this obituary isn&#8217;t totally about corporateness and how much expense it must have taken them to maintain an entire BRAND, COPPER(TOKENS),  PAPER CURRENCY(TICKETS) &amp; OTHER BULLSHIT for just one location&#8211;or where I can go now to redeem all the tickets I saved up for toxic plastic toys&#8211;MADE IN TAIWAN, that smelled chemical, but I used to eat chew on nonetheless.</p>
<p><img class="alignnone" src="http://farm4.static.flickr.com/3652/3493995554_b1a5ae2fcd.jpg" alt="" width="356" height="266" /></p>
<p>Its about something much greater.  IN 1994 I believe, a meeting took place, one Monday afterschool with Duck Tales playing in the background in the SPORTS BAR section of Major&#8217;s.  IT was a meeting of the loosely affiliated group of BBS owners and purveyors in the Toledo area.   For those of you who didn&#8217;t know about BBS&#8217;s&#8211; before the internet was largely what it is today, people used to run BULLETIN BOARD SYSTEMS on their computers.  In order for others to access this info, you needed a dedicated phone line&#8211;often the &#8216;kids line&#8217; and people with their 1200 baud modems would call your computer up on a one-to-one ratio to figure out things like Black Boxes and Blue Boxes which made it so you never had to pay for a call at a payphone again.</p>
<p>Beyond the long distance, their was always a revolutionary undercurrent to it all.  We were being opressed, WE wanted to fuck their shit up&#8211;but we were way too nerdy to do anything about it&#8211;and our FIRST and PROBABLY LAST meeting could have only taken place at MAJOR MAGICS.</p>
<p><img class="alignnone" src="http://3.bp.blogspot.com/_lFtHzeOal_c/Sg4JAV5J1VI/AAAAAAAAAVo/JbkJejFiWSo/s400/foxrobot.jpg" alt="" width="400" height="382" /></p>
<p>I bring all this up because the MAJOR definitely must have been a revolutionary too&#8211;or maybe a Rock N&#8217; Roll Rebellion.  He didn&#8217;t care if he was the LITTLE GUY&#8211;against the odds of CHUCK&#8217;s bigger pockets or RAZZ-MA-TAZZ&#8217;s sharper focus on the mystics&#8211; when they built him, <a href="http://www.machinegunthompson.com/2009/05/flash-my-robotic-lion-drummer.html">according to this guy&#8217;s blog&#8211; they spared no expense to make their creatures as creepy as possible.</a></p>
<p><img class="alignleft size-medium wp-image-529" title="SDC10252" src="http://www.schmoonews.com/wp-content/uploads/2010/07/SDC10252-225x300.jpg" alt="SDC10252" width="225" height="300" /></p>
<p>So&#8230; &#8220;On behalf of Major Magic and his All Star Pizza Review, we would like to wish you, a very Happy The rest of your lives.&#8221;</p>
<p>The Major leaves behind one brother. Crunch, Cap&#8217;n (62) of Battle Creek, MI.</p>
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		<title>TOP FIVE: Dentist Office Songs</title>
		<link>http://www.schmoonews.com/2010/06/16/top-five-dentist-office-songs/</link>
		<comments>http://www.schmoonews.com/2010/06/16/top-five-dentist-office-songs/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 19:58:11 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Et Cetera]]></category>
		<category><![CDATA[Carly Simon]]></category>
		<category><![CDATA[DDS]]></category>
		<category><![CDATA[Dentists]]></category>
		<category><![CDATA[Michael Bolton]]></category>
		<category><![CDATA[Moonlighting Theme Song]]></category>
		<category><![CDATA[Pain]]></category>
		<category><![CDATA[Phil Collins]]></category>
		<category><![CDATA[Richard Marx]]></category>
		<category><![CDATA[You're So Vain]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=515</guid>
		<description><![CDATA[
The creative process rarely fully conceives of distribution.   Will your work end up posted in an Applebees or at some snooty apple orchard art fair&#8211;its not always clear.

One place where creative work (sic) is CONSUMED, which often falls off the radar screen is your dentist office.  Whether you&#8217;re stuck in the waiting [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.thecamarillodentalpractice.com/images/dentist-office/waiting-room-400px.jpg" alt="" width="400" height="300" /><br />
The creative process rarely fully conceives of distribution.   Will your work end up posted in an Applebees or at some snooty apple orchard art fair&#8211;its not always clear.<br />
<img class="alignnone" src="http://www.dumbriquedentalclinic.com/image/8253841_scaled_457x342.JPG" alt="" width="457" height="342" /><br />
One place where creative work (sic) is CONSUMED, which often falls off the radar screen is your dentist office.  Whether you&#8217;re stuck in the waiting room reading 1989 editions of <a href="http://www.highlights.com/">HIGHLIGHTS</a>, or your strapped to the chair under the big light, you are certainly a captive audience!<br />
<img class="alignnone" src="http://newsbusters.org/media/2006-11-04-McGgroup.jpg" alt="" width="240" height="180" /><br />
One final item of note, for those of you who haven&#8217;t visited Washington, DC lately, its culture is very similar to your dentist&#8217;s office waiting room&#8211;stale smell, awkward small talk and all(just HAD to get that DIG in there ZOINK!)  ENJOY!</p>
<p><strong>#5 The Moonlighting Theme Song.</strong></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/MuQaE5zDn1Q&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/MuQaE5zDn1Q&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Imagine spitting to the refrain of this one!   If you don&#8217;t remember the show, it was the worlds introduction to Bruce Willis and the hi-point of Cybill Shepherds career.  Maybe this romantic comedy, will inspire something a little extra between YOU and your Hygenist.</p>
<p><strong>#4 You&#8217;re So Vain by Carly Simon</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/mQZmCJUSC6g&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/mQZmCJUSC6g&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>I don&#8217;t know if Dick Klien&#8217;s office staff was trying to say something to the crowd, but going to his office growing up in Toledo, there wasn&#8217;t a single time when I didn&#8217;t hear this song.  Was it a mix tape?  Lite FM?  We don&#8217;t know&#8211; but don&#8217;t forget, clouds in your coffee or not&#8211; that shit still STAINS teeth!</p>
<p><strong>#3 How can we be lovers if we can&#8217;t be friends? By BOLTON</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/Ele7YCI2-2Y&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/Ele7YCI2-2Y&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>What&#8217;s more painful?  Root canal or the sound of Michael Bolton belting it out?  Who knows but Dentists have been using this songer to calm patients for DECADES.</p>
<p><strong>#2 &#8220;You&#8217;ll be in my Heart&#8221; By Phil Collins</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/05MykSuOxP0&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/05MykSuOxP0&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Lets face it&#8211;we coulda put the entire PHIL Catalog here.  As they say, the sun never sets on Phil Collins playing in some dentist&#8217;s office somewhere.  I chose one of his worst for FULL effect.</p>
<p><strong>#1 &#8220;Right Here Waiting For You&#8221; By Richard MARX</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iLi_osYNsOU&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/iLi_osYNsOU&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Whipe those tears from your eyes.. I know you just felt beauty consume you.  Yeah, Dentists&#8217;&#8211;they&#8217;re MARXISTS&#8211;the whole lot of &#8216;em.  I don&#8217;t know if its supposed to help calm your stomach after the novacane, or its there way of feeling loopy right along with you whilst you try the laughing gas&#8211; whatever it takes or how your tooth breaks, Richard Marx will be right there waiting for you&#8211;at the D.D.S.</p>
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		<item>
		<title>The Blind Spot Pilot</title>
		<link>http://www.schmoonews.com/2010/04/16/the-blind-spot-pilot/</link>
		<comments>http://www.schmoonews.com/2010/04/16/the-blind-spot-pilot/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 16:44:41 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Curators]]></category>
		<category><![CDATA[History of Schmooru]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[abc News]]></category>
		<category><![CDATA[Brick Cell Phones]]></category>
		<category><![CDATA[Current Hack the Debate]]></category>
		<category><![CDATA[dorkiness]]></category>
		<category><![CDATA[Life Before Youtube]]></category>
		<category><![CDATA[The Blind Spot]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[Zack Morris]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=493</guid>
		<description><![CDATA[
The Blind Spot Pilot from IB5k on Vimeo.
I found this pilot that I made for ABC News Now&#8211;what at the time was billed to be a mobile phone concentrated news network, which was to be the future.   With the layoffs at ABC News this past month, mentioned in this blog, I thought it interesting to [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="375" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=10963653&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://vimeo.com/moogaloop.swf?clip_id=10963653&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/10963653">The Blind Spot Pilot</a> from <a href="http://vimeo.com/ib5k">IB5k</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>I found this pilot that I made for ABC News Now&#8211;what at the time was billed to be a mobile phone concentrated news network, which was to be the future.   <a href="http://www.schmoonews.com/2010/03/24/the-abc-family/">With the layoffs at ABC News this past month, mentioned in this blog,</a> I thought it interesting to revisit this moment in time&#8211;late 2004.  John Kerry had just lost the election and George W. Bush had a lot of political capital.  Of the THREE Anchors of a generation, only one had walked off into the sunset, another was in the process of being disgraced and yet another, didn&#8217;t know his fate.  Here are some interesting points when watching this:</p>
<p>1) Distribution. Youtube had not been invented, or made widely available yet&#8211;so I had very few legitimate options if I wanted to get this out on my own some other way.</p>
<p>2) Still trying.  Like Woody Allen, I keep trying to make the same movie over and over again.  REF: My email to Charles Gibson(I can reveal this today) after his Woody Allen Interview&#8211;I got no response: <a href="http://tomarken.com/criticism/2005/05/i-got-a-lot-out-of-your-woody-allen-intv">http://tomarken.com/criticism/2005/05/i-got-a-lot-out-of-your-woody-allen-intv</a></p>
<p>For instance, Sam Rieff-Pasarew finds a place in all my very first pilot projects&#8211;but I&#8217;ve learned a few things since:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/hKD3k4h7KNw&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="385" src="http://www.youtube.com/v/hKD3k4h7KNw&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>3) 2004. Peter Jennings was still in the building when I showed this around.  As was, Ted Koppel down at his perch in DC.  I showed this to everyone I could find&#8211;unbased&#8211;but it had to be distributed by DVD(and that was modern&#8211;&#8221;DIGITAL&#8221;).  They were an all tape house.  I remember 40 year old producers futzing with the dvd tray to try on their DESKTOPS trying to get this to play, and the speakers were often not set up.</p>
<p>4) Its true.  I hijacked a studio&#8211;edited late at night in stairwells and now with my 30 year old mind, I appreciate the cover and support I got for doing this renegade from my bosses there at the time, I could imagine it was uncomfortable for them to have me showing it around.  Its sad that on the one hand I&#8217;m embarrassed wondering wtf I was thinking&#8211; I certainly look less dorkier right now&#8211;on the other, looking at the tape pieces, I&#8217;m pretty certain something like this WOULD have gotten picked up today somewhere.  I couldn&#8217;t get it on a mobile phone network at 2AM on a Thursday in 2004.</p>
<p>5) Instant Message thing.  With the <a href="http://current.com/shows/hack-the-debate/">Current, HACK THE DEBATE-</a>-I would say that it was realized there, EXCEPT&#8211;look at how LONG the AIMs were?    I&#8217;m not sure if that&#8217;s why twitter still struggles to find its place on OLD TEE VEE.  140 is too short for complicated thoughts and ideas.</p>
<p>And now&#8211;just the exploding TEE VEE part:<br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="375" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=10982570&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://vimeo.com/moogaloop.swf?clip_id=10982570&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/10982570">Just the Exploding TV</a> from <a href="http://vimeo.com/ib5k">IB5k</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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		<title>FOREVER: The Books Still Have It.</title>
		<link>http://www.schmoonews.com/2010/04/05/forever-the-books-still-have-it/</link>
		<comments>http://www.schmoonews.com/2010/04/05/forever-the-books-still-have-it/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 18:44:55 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Rebuilding Media]]></category>
		<category><![CDATA[archiving]]></category>
		<category><![CDATA[books vs. hard drives]]></category>
		<category><![CDATA[how to store data]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipad sucks]]></category>
		<category><![CDATA[library of congress]]></category>
		<category><![CDATA[ludites]]></category>
		<category><![CDATA[The Long View]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=477</guid>
		<description><![CDATA[
Here&#8217;s something for those 300,000 MO-rons who just ran out and bought the iPAD without the 3G cell phone service on the very first weekend(except we all pretty much know now these types don&#8217;t care much for posterity)&#8230;
We talk a lot here about making stuff&#8211;but what good is it if its just a fart passing [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://www.gizmodo.com/archives/images/new_hard_drive.jpg" alt="" width="316" height="254" /></p>
<p>Here&#8217;s something for those 300,000 MO-rons who just ran out and bought the iPAD without the 3G cell phone service on the very first weekend(except we all pretty much know now these types don&#8217;t care much for posterity)&#8230;</p>
<p>We talk a lot here about making stuff&#8211;but what good is it if its just a fart passing in the wind?   Since so many of the so-called &#8220;<a href="http://en.wikipedia.org/wiki/Old-growth_forest">original growth trees</a>&#8221; have been used from everything <a href="http://www.mantlecarvers.com/chainsawcarvings.htm">Cigar Smoking Lodge carved wooden bears</a> to sale inserts from<a href="http://genealogyinstlouis.accessgenealogy.com/1950s%20Woolworth%20menu.jpg"> F. W. Woolworths &amp; Co</a>. &#8211;<a href="http://www.yelp.com/topic/san-francisco-recycle-broken-ikea-furniture---where">now most of our furniture can&#8217;t even survive a single move</a>! (can someone please tell me who picks up the broken IKEA crap from the curb?  and if those folks are related to the ones taking my socks, nail clippers and cell phone cords&#8211;thanks;)</p>
<p><img class="alignnone" src="http://www.oscarsmovingcompany.com/images/broken-furniture.jpg" alt="" width="480" height="326" /></p>
<p>If you&#8217;re like me, you&#8217;re somewhat relieved that now all those photos from some 2007 bar or mountain top are still on Facebook where ever that data is being stored in some underground bunker neighborhood next to Dick Cheney will forever be reachable through a screen in their original conditions&#8211;but of course, that&#8217;s only if they survive Facebook&#8217;s countless changes to its policies.</p>
<p>But that doesn&#8217;t solve the problem of what to do at home, with your own personal archives and what&#8217;s the best storage device overall if you don&#8217;t like throwing away metals, chemicals or anything constantly.  In video storage, our thoughts below probably won&#8217;t help you much either.  With the &#8220;solid state&#8217; straight to drive technology permiating, I still prefer to have the tape copy for mere storage purposes(considering you still have to do some video processing from the P2 anyway) and I&#8217;ve been waiting for someone to tell my why I&#8217;m a MO-RON.</p>
<p><img class="alignnone" src="http://images4.wikia.nocookie.net/starwars/images/9/96/Jedi_archives.jpg" alt="" width="477" height="356" /></p>
<p>Regardless, looking at the bigger picture of all this, we actually decided to speak to an expert.  She doesn&#8217;t want her name revealed at the moment&#8211;archivists are often portrayed as a serious bunch.  When you think, without them, all knowledge is basically erased, that&#8217;s a pretty HEAVY load to consider all day long.  For those using Twittter right now, documenting your self-importance 140 chars at a time throwing caution to the sands of time, you may find her answer SHOCKING/PDA exploding..(we hope, just burn your PDAs).</p>
<blockquote><p>&#8220;Books last the longest! As long as you use quality materials, books are here to stay. Even if not, they still last a good while. Books from as far back as the 15th century, or more, are in much better condition than those from the 19th century. Old paper made of cotton and linen can feel newer in comparison to younger wood-pulp paper. Nowadays you can see books that say on the copyright page, statements along the lines of &#8220;printed on acid-free archival paper.&#8221; These will last, presumably. With some of the glued bindings on common paperbacks, time will tell. Many publishers now are printing books in &#8216;quality&#8217; sewn bindings, even if they&#8217;re also glued to paperback covers, so these too will presumably hold together. Thing is, with books, it&#8217;s a technology that really can&#8217;t be outmoded. The latest e-reader device will soon be replaced by the next hyper-reader device, while physical paper-based books in codex form will continue to function as well as they ever have. Compare the circulation of books to CDs &#8211; books hold up through many many hands, while CDs lose functionality with a few scratches, and now, as a medium are getting replaced by digital files that don&#8217;t need to reside on discs or sticks. It&#8217;s a very complicated issue, though, when you start considering the reality of how people perform transactions of information today. I for one am still unalarmed about the status of the book itself, but especially in the library field, there are other issues about how to use and provide access to the range of media available. Libraries are certainly not mainly about books anymore. They still need to be founded on a solidly curated collection of material,  but books factor for less and less of this. I can go on&#8230; But to keep it reasonably short, books are not going away. And I&#8217;m still using the Dewey system &#8212; at my cataloging internship right now, we assign Dewey call numbers to our books. Most university libraries use the Library of Congress number system, which I prefer. And actually, cataloging activity conceptualized beyond just books, as organization of information, is absolutely essential in the internet era. With such an overload of information jumbling around, in order to make any practical use of that information, you still need people to organize and categorize and arrange systems of knowledge hierarchy.&#8221;</p></blockquote>
<p><img class="alignnone" src="http://www.tmcec.com/tmcec/public/files/Image/Webinars/archives.jpg" alt="" width="503" height="376" /></p>
<p>While this alone will not solve this increasingly complicated issue..(and certainly the iPAD will not either&#8211;books WIN there too) why not buy your favourite Ludite a beer tonight&#8211;if that&#8217;s not too modern for them?  They&#8217;ve been under some heat for sometime&#8211;they may actually have something on this one.</p>
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		<title>The ABC Family.</title>
		<link>http://www.schmoonews.com/2010/03/24/the-abc-family/</link>
		<comments>http://www.schmoonews.com/2010/03/24/the-abc-family/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 19:05:00 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ABC Family]]></category>
		<category><![CDATA[abc News]]></category>
		<category><![CDATA[ABC News Layoffs]]></category>
		<category><![CDATA[End of an Era]]></category>
		<category><![CDATA[News Layoffs]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=459</guid>
		<description><![CDATA[
Its not the one you&#8217;re thinking&#8211;yes, often times when I was walking by some room with blinking monitors and lights, I could catch a glimpse of Urkel and Full House&#8211; but that&#8217;s not what I&#8217;m talking about here.

I&#8217;m talking about the ABC News family&#8211;and essentially my early 20s there.  The best shrine to the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-464" title="22745_270583364564_589489564_3261941_3316001_n" src="http://www.schmoonews.com/wp-content/uploads/2010/03/22745_270583364564_589489564_3261941_3316001_n-300x202.jpg" alt="22745_270583364564_589489564_3261941_3316001_n" width="300" height="202" /></p>
<p>Its not the one you&#8217;re thinking&#8211;yes, often times when I was walking by some room with blinking monitors and lights, I could catch a glimpse of Urkel and Full House&#8211; but that&#8217;s not what I&#8217;m talking about here.</p>
<p><img class="alignnone" src="http://www.charityauctionconcepts.com/careforkids/100_2334.jpg" alt="" width="169" height="224" /></p>
<p>I&#8217;m talking about the ABC News family&#8211;and essentially my early 20s there.  The best shrine to the ABC News family can be found, in what still may be the ABC News barbor shop.  There you find smiling old face shots of Hugh Downs.  Despite who&#8217;s face you may walk by on the way in to work&#8211;they always changed, you could always visit Hugh in the barborshop.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="331" height="265" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0vRfdgU2Q4E&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="331" height="265" src="http://www.youtube.com/v/0vRfdgU2Q4E&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>&#8220;And so&#8230; finally tonight&#8221;&#8211; like our esteemed leader who had to announce the news of his own cancer, the ABC News family was told they too have cancer as well.  Some may call it late stage, there&#8217;s arguments over who knew what when, but if they don&#8217;t amputate, they could loose the entire body&#8211;some argue they still might.</p>
<p>So this Friday, the voluntary period will end for those who will accept buyouts for their careers at ABC.  For those who are left, if there&#8217;s not enough hands raised&#8211;more will be forced to leave involuntarily.   If you consider an average family of four, the numbers are staggering&#8211;you would lose 1/4.</p>
<p>I&#8217;m not sure, and I don&#8217;t think many people within the alphabet net really understand what this means and what it will look like&#8211;losing what in any other families is the equivalent to a brother&#8211;or in this case a mentor, a fixture, or an incompetent crabby person that yelled at you on the phone and made so many moments of your life at ABC a living hell.</p>
<p>That&#8217;s right&#8211;like any other family, the ABC News Family was highly dysfunctional at almost every level and everyone knows it.  But we always got together when it counted&#8211;for the holidays, for the elections, for the Michael Jackson stories&#8211;and to be most honest, for the unseemly amount of deaths that have struck that place over the last 10 years.</p>
<p>I count at least a dozen(its probably more I&#8217;ve lost count), who died seemingly before their day since I first joined the family in 2003.   I&#8217;ve never been in a family who has seen more death, hardship and drama&#8211;I frankly never want to again, but you don&#8217;t choose your family.</p>
<p><img class="alignnone" src="http://ts3.mm.bing.net/images/thumbnail.aspx?q=1672834979158&amp;id=2cd7bd3a81d4bcd1bd7843f3c00b3614&amp;url=http%3a%2f%2fimage.absoluteastronomy.com%2fimages%2fencyclopediaimages%2fa%2fab%2fabcnewsspecialreport.jpg" alt="" width="160" height="128" /></p>
<p>The thing that&#8217;s most bizarre is when the News becomes the News for a moment how would you cover your own funeral?   At ABC, as well as others, there are obituaries ready to go in the event that an unspoken, but mystical list of famous people were to die at any moment.   Who is going to speak on Friday for all the careers who are now probably ending?</p>
<p><img class="alignleft size-full wp-image-462" title="n503425502_315068_9296" src="http://www.schmoonews.com/wp-content/uploads/2010/03/n503425502_315068_9296.jpg" alt="n503425502_315068_9296" width="162" height="121" /></p>
<p>I gave my early 20s to ABC News.  I know many have given their entire lives.  What it means is, you don&#8217;t make it home for your own family&#8217;s holidays&#8211;and you sacrifice part of your humanity towards that news family.    I worked 21 hours a day at times there&#8211;hearing the clickity clack of the basement tunnel that sits underneath building 47 on the way to &#8216;beta land&#8217; as I would sometimes run with pride tapes down for air at 5AM.   That is literally the &#8216;anals&#8217; of ABC News.</p>
<p>There&#8217;s the smell in the stairs.  There&#8217;s the good deal at the cafeteria.  There&#8217;s the sickness in building 147 that hasn&#8217;t yet been figured out that gives everyone headaches.  There&#8217;s the free starbucks I would steal from the 5th floor.  There&#8217;s the security guy at Columbus Ave. that I never understood what he was rambling about all day till I once stopped to listen and realized the guy was actually interesting.</p>
<p>There were the stare&#8217;s I got in the hallways when I decided to go with the mustache or shave my beard.</p>
<p>And always the constant bleeping of this or that in the distance&#8211; the people jockeying for attention on the ABC 320 hotline system.   The CURSE of the World News Tonight anchor chair (cleansed when they dropped TONIGHT so future ones would be safe).</p>
<p>All this crap made up my early 20s.  Those days when I didn&#8217;t need sleep for some reason and all I cared about was ABC News DLs.   I&#8217;m still trying to unpack all of it.  It was so intense.  What does it all mean&#8211;will it help my career&#8211;was it bad, was it good?   I don&#8217;t really know.</p>
<p><img class="alignnone" src="http://t3.gstatic.com/images?q=tbn:dMhnUOCZ99MFwM:http://upload.wikimedia.org/wikipedia/commons/5/54/ABC_77_W66_jeh.JPG" alt="" width="150" height="117" /></p>
<p>What I do know is.. for this kid from a family of four who grew up in Ohio&#8211;who was living in New York City, alone, for the first time&#8211;ABC News was my family.  I felt an intimacy towards it in the hours I spent there, and the people I shared those times with.</p>
<p>This week is hard on so many people&#8211;and I want everyone to know that I honestly feel crappy about the whole thing.  I know we weren&#8217;t the most loving family&#8211;I often watched as you all as you ate your young or CONSTANTLY enjoyed each others demises.. I never really understood that part&#8211;but I guess its the family business.</p>
<p>So now that this week has come and next week won&#8217;t be the same.  For those of you who are going out in the world&#8211;its amazing place and you&#8217;ll be ok.  I don&#8217;t know how I can help you&#8211;but no matter who you are&#8211;you&#8217;re family&#8211;and I&#8217;ll always be there for you.</p>
<p>For those who are going to stay, despite this loss, we are still family and things change.  We&#8217;ll be there to help you deal with this too.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0cG5Dq47oEc&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/0cG5Dq47oEc&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>It seems strange coming up with 800 words on a corporate news division type-place owned by the Walt Disney Company&#8211;but there are too many ghosts in that building for it to ever really just be accounting.    Its a family, I mean sometimes its more than that, people did take bullets for each other there at some points&#8211;and within that family, we&#8217;re known for making cheesy statements, echoing such people like Ted Koppel who used to end the ABC NEWS day with a good nite from all of us.  This week, I offer, for all of THEM at ABC News, good luck.</p>
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		<title>The Political Discourse in the United States</title>
		<link>http://www.schmoonews.com/2010/03/23/the-political-discourse-in-the-united-states/</link>
		<comments>http://www.schmoonews.com/2010/03/23/the-political-discourse-in-the-united-states/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 16:51:15 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Et Cetera]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Democrats]]></category>
		<category><![CDATA[health care Bill]]></category>
		<category><![CDATA[nerds]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[origination of douche bag]]></category>
		<category><![CDATA[political discourse]]></category>
		<category><![CDATA[republicans]]></category>
		<category><![CDATA[the white house]]></category>
		<category><![CDATA[war rooms]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=454</guid>
		<description><![CDATA[WASHINGTON (SCHMOONEWS) -  As an indication of the present state of our national political dialogue, the following scene was witnessed outside 1600 Pennsylvania Ave. earlier today.

]]></description>
			<content:encoded><![CDATA[<p>WASHINGTON (SCHMOONEWS) -  As an indication of the present state of our national political dialogue, the following scene was witnessed outside 1600 Pennsylvania Ave. earlier today.</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/yR-D9oSMLBw&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yR-D9oSMLBw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
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		<title>Spring Fever: The Four Requirments of an Everlasting Relationship</title>
		<link>http://www.schmoonews.com/2010/03/22/life-long-love/</link>
		<comments>http://www.schmoonews.com/2010/03/22/life-long-love/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 19:52:05 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Et Cetera]]></category>
		<category><![CDATA[Cadbury Creme Eggs]]></category>
		<category><![CDATA[Dogs in Heat]]></category>
		<category><![CDATA[finding love]]></category>
		<category><![CDATA[Golden Grahams]]></category>
		<category><![CDATA[Joe the Plumber]]></category>
		<category><![CDATA[keys to a solid relationship]]></category>
		<category><![CDATA[Lists of things]]></category>
		<category><![CDATA[Love]]></category>
		<category><![CDATA[OH]]></category>
		<category><![CDATA[Peeps]]></category>
		<category><![CDATA[Southwyck Mall]]></category>
		<category><![CDATA[Spring time fling]]></category>
		<category><![CDATA[Toledo]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=435</guid>
		<description><![CDATA[Spring is Sprunging and for those of you who still depend on your animalistic clock and are just getting up from hyber-nation, next up is the HEAT filled months of REBIRTH, Cadbury CREME EGGS and LOVE.

If you&#8217;re like me&#8211;then you&#8217;re sneezing at all the possibilities this year.  With new healthcare legislation on the books, [...]]]></description>
			<content:encoded><![CDATA[<p>Spring is Sprunging and for those of you who still depend on your animalistic clock and are just getting up from hyber-nation, next up is the HEAT filled months of REBIRTH, Cadbury CREME EGGS and LOVE.</p>
<p><img class="alignnone" src="http://t0.gstatic.com/images?q=tbn:IYh006EDKYLc2M:http://www.seriouseats.com/images/20081110CadburyCremeEggsFLICKR.jpg" alt="" width="130" height="98" /></p>
<p>If you&#8217;re like me&#8211;then you&#8217;re sneezing at all the possibilities this year.  With new healthcare legislation on the books, we could just well experience a new sexual revolution.</p>
<p><img class="alignnone" src="http://weblogs.baltimoresun.com/entertainment/dining/reviews/blog/Peeps.jpg" alt="" width="241" height="152" /></p>
<p>Since Schmooru is a creative community&#8211;we don&#8217;t just stop at videos, schmideos or windbaggery&#8230; I have discovered the FOUR things REQUIRED to CREATE long lasting relationships.  If you&#8217;re looking to hook up, this list is not for you.</p>
<p><img class="alignleft size-medium wp-image-448" title="n503425502_2729476_5176" src="http://www.schmoonews.com/wp-content/uploads/2010/03/n503425502_2729476_5176-300x200.jpg" alt="n503425502_2729476_5176" width="300" height="200" /></p>
<p>It comes from no one other than my own MOTHER.  Not to hold her up as the June Clever of our times, but she has married almost 38 years&#8211;and 2010 marked her 30th Anniversary in private Psychological practice in the test market ala Joe Plumber of Toledo, OH.</p>
<p><img src="http://www.babble.com/CS/blogs/famecrawler/2008/10/08-15/joe-the-plumber.jpg" alt="" width="241" height="175" /></p>
<p>Under the leadership of Joe the Plummerian-like economic assumptions, during my mom&#8217;s entire career in practice, Toledo went from a moderately prosperous, manufacturing-based economy to a place where 1 in 4 people now live in poverty, she&#8217;s heard it all.</p>
<p><img class="alignnone" src="http://edpflager.files.wordpress.com/2009/05/southwyck.jpg" alt="" width="273" height="180" /></p>
<p>Its amazing how people coming to see her present some fucking legitimately depressing and hard problems&#8211;but many of them seek comfort in each their significant others to get them through these impossibilities.  I now share with you her FOUR REQUIREMENTS for CREATING A LONG LASTING RELATIONSHIP:</p>
<p><img class="alignleft size-medium wp-image-445" title="Screen shot 2010-03-22 at 3.56.01 PM" src="http://www.schmoonews.com/wp-content/uploads/2010/03/Screen-shot-2010-03-22-at-3.56.01-PM-300x135.png" alt="Screen shot 2010-03-22 at 3.56.01 PM" width="300" height="135" /></p>
<p>1) Humor.   Humor is a complicated being&#8211;the animals don&#8217;t really have it all that much(don&#8217;t tell that to our dog Charlie)&#8211;humor is the trail that begins to separate wo/man from beast.  Further, if you can&#8217;t laugh with each other during times good and bad, you will certainly cry apart one day in separated spaces.  If you&#8217;re from where I grew up, it generally means you go to the Ottawa Arms (see above).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/n70kWe6L_6o&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/n70kWe6L_6o&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>2) Passion For Each Other.  I don&#8217;t know if this is the birds and the bees or don&#8217;t know much about Chemistry&#8211;but if you don&#8217;t miss the other one when they&#8217;re gone&#8211;and sort of yurn for them, well, take to aspirin and call me in the morning.  If you&#8217;re still singing the same song after listening to So Happy Together&#8211;you spark may be forever lost.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/qC0N8UE4em8&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/qC0N8UE4em8&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
3) Shared Values.  Now we get into the midwestern section of this thing&#8211;but there&#8217;s no wonder all my friends who stayed there are either married or miserable or miserably married.  Shared values mean, if you Hail Hitler, and the other one Hails Ghandi&#8211;this MAY work out&#8211;but if you begin having arguments all the time about the benefits of Public vs. Private education too&#8211;well, it may not work out in the end.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/LTZF9b_PS24&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/LTZF9b_PS24&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>4) Paternal/Maternal Attraction.  Ok.  So you don&#8217;t want to have kids.  Or maybe you do want to have kids.  OR, quite possibly you&#8217;re a single sex couple and this begins to explode the gender role stereotype question from Women&#8217;s Studies 201.  We&#8217;re not trying to open that one up here.  You can decide which ever roles you want&#8211;but at the end of the day&#8211;no matter WHO wears the pants, you have to ask yourself, do you see the other as a good PARENT?  This is not just for the kids.  This is if you have kids or not.</p>
<p>http://t3.gstatic.com/images?q=tbn:CDQPxtykOR3jSM:http://wirednewyork.com/parks/central_park/images/central_park_sheep_meadow.jpg<br />
So go get &#8216;em.</p>
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		<title>What it Feels Like to Being Jewish on Christmas Through Music</title>
		<link>http://www.schmoonews.com/2009/12/19/being-jewish-on-christmas/</link>
		<comments>http://www.schmoonews.com/2009/12/19/being-jewish-on-christmas/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 17:01:01 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Curators]]></category>
		<category><![CDATA[arby's christmas 5 roast beef for 5.55]]></category>
		<category><![CDATA[bing crosy and david bowie christmas]]></category>
		<category><![CDATA[bruce springsteen santa clause is comin' to town]]></category>
		<category><![CDATA[christmas music]]></category>
		<category><![CDATA[diaspora jews]]></category>
		<category><![CDATA[jews on christmas]]></category>
		<category><![CDATA[john lennon so this is christmas]]></category>
		<category><![CDATA[Midwestern Jews]]></category>
		<category><![CDATA[Pual mcCartney simply having a wonderful christmas time]]></category>
		<category><![CDATA[Toledo Jews]]></category>
		<category><![CDATA[Toledo Ohio]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=393</guid>
		<description><![CDATA[Let me come out with it.  I&#8217;m Jewish.  And I was raised in one of those households who really appreciated the change from Christmas Break to the Holiday Break.  Toledo, OH is not a pro-semetic place.   Its not the type of place Woody Allen could have developed his phobias in, [...]]]></description>
			<content:encoded><![CDATA[<p>Let me come out with it.  I&#8217;m Jewish.  And I was raised in one of those households who really appreciated the change from Christmas Break to the Holiday Break.  Toledo, OH is not a pro-semetic place.   Its not the type of place Woody Allen could have developed his phobias in, unless he liked practicing his monologs behind closed blinds in the middle of the night when the neighbors were asleep.<br />
<img alt="" src="http://t3.gstatic.com/images?q=tbn:9K87uvTSK4kRTM:http://farm2.static.flickr.com/1436/603365357_f3931a6895_b.jpg" class="alignnone" width="150" height="113" /><br />
I like to call Jews who grow up in places like these, &#8220;Diaspora Jews&#8221;.  We&#8217;re the ones who know how to keep the thing going when times get tough, cause to be honest, if there&#8217;s ever gonna be an issue again, it would most likely start in an intolerant, backwards, hell-hole like Toledo, OH.   And folks on the Upper West Side, may like to complain about the Horra, but when have they last experienced it?  They&#8217;re weak in their great numbers, for not knowing what its truly like.<br />
<img src="http://www.schmoonews.com/wp-content/uploads/2009/12/Screen-shot-2009-12-19-at-2.38.46-PM-300x195.png" alt="Screen shot 2009-12-19 at 2.38.46 PM" title="Screen shot 2009-12-19 at 2.38.46 PM" width="300" height="195" class="alignleft size-medium wp-image-401" /><br />
I bring this up because like my father&#8217;s employers who used to chastize him for depriving his kids of a Christmas tree and for inferring that he killed Jesus as a holiday tradition, I&#8217;ve heard these Christmas songs so much, I like to roll them out again every single year.  I was forced to learn them in Choir in order to get the easy A.. perform them at a 9 to 1 ratio before all the goyin in the Ray. E. Deardorf auditorium HOLIDAY CONCERT&#8211;and now I&#8217;m going to go through my favourite ones here.  Yes.  Many of which were written by Jews&#8211;we always say as they play at the Chinese restaurant on Christmas Day.<br />
<a href="http://t3.gstatic.com/images?q=tbn:zdDjIh_73QDtCM:http://www.ttownguide.com/files/Jing%2520Chuan%2520Toledo%2520Restaurant%2520Sign.jpg"><img alt="" src="http://t3.gstatic.com/images?q=tbn:zdDjIh_73QDtCM:http://www.ttownguide.com/files/Jing%2520Chuan%2520Toledo%2520Restaurant%2520Sign.jpg" class="alignnone" width="135" height="101" /></a><br />
Now that you know how I felt about Christmas growing up (and I actually do celebrate it now, three years running with my best friend Mark Nugent&#8211;it really is a sugary good time) one day I may write a song inspired by this.  Until then, enjoy these favourites and the feelings which inspired them.. Happy Holidays!    </p>
<p>Feel like the New Jersey Turnpike:<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/yErhglOXIxM&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/yErhglOXIxM&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Feel balanced (Bing died shortly after this)<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/gKTHvW2JcAA&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/gKTHvW2JcAA&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Feel Passive Aggressive (Think Martha Stewart denial)<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/IlkAP4_FwYw&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/IlkAP4_FwYw&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Feel Guilty<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/RR7ds3bwKB0&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RR7ds3bwKB0&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Feel Stereotypically Mexican<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/xMtuVP8Mj4o&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/xMtuVP8Mj4o&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Feel hungry<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hri_qThYeDU&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hri_qThYeDU&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
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		<title>Five Rules For 80s Sit-Com Success</title>
		<link>http://www.schmoonews.com/2009/12/08/five-rules-for-80s-sit-com-success/</link>
		<comments>http://www.schmoonews.com/2009/12/08/five-rules-for-80s-sit-com-success/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 21:15:13 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[Dan Robbins]]></category>
		<category><![CDATA[Desperate Housewives]]></category>
		<category><![CDATA[High Concept]]></category>
		<category><![CDATA[Hollywood Assholes]]></category>
		<category><![CDATA[Just the Ten of Us]]></category>
		<category><![CDATA[Michael Eisner]]></category>
		<category><![CDATA[Mr. Belvedere]]></category>
		<category><![CDATA[Paint by Numbers]]></category>
		<category><![CDATA[Perfect Strangers]]></category>
		<category><![CDATA[Situation comedies]]></category>
		<category><![CDATA[the Gay Mafia]]></category>
		<category><![CDATA[Walt Disney Corporation]]></category>
		<category><![CDATA[Who's The Boss?]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=353</guid>
		<description><![CDATA[In our extensive, painstakingly long study of the creative process&#8211;we thought we&#8217;d solute one seemingly common aspect of the originating mojiss for many 1980s situation comedies.  First we&#8217;ll do the history&#8211;so if you want to get to the &#62;&#62;CONFLICT&#60;&#60;&#8211;most likely if you&#8217;re under the age of lets say 35.. scroll down to &#62;&#62;CONFLICT&#60;&#60; below.

You [...]]]></description>
			<content:encoded><![CDATA[<p>In our extensive, painstakingly long study of the creative process&#8211;we thought we&#8217;d solute one seemingly common aspect of the originating mojiss for many 1980s situation comedies.  First we&#8217;ll do the history&#8211;so if you want to get to the &gt;&gt;CONFLICT&lt;&lt;&#8211;most likely if you&#8217;re under the age of lets say 35.. scroll down to &gt;&gt;CONFLICT&lt;&lt; below.</p>
<p><img class="alignleft" src="http://www.referenceforbusiness.com/biography/images/idbb_01_img0083.jpg" alt="" width="96" height="127" /></p>
<p>You remember the 80s?  VH-1 won&#8217;t let you forget&#8211;but soon enough you will forget them.  It was the high water mark for the Situation Comedy&#8211;one in which there was a living room with a door on the left leading &#8216;outside&#8217; a couch in the middle that sat THREE, some pictures, a staircase and a kitchen on the right&#8211;or vice versa&#8211;that&#8217;s where IT happened.</p>
<p>In order to understand what went into that genius&#8211;I guess you could try to understand Michael Eisner.  In the book about him&#8211;DisneyWars, which I read whilst I was working under der Fuhrer as the remaining Disney brothers were failing to over throw him over Walt&#8217;s dead body, he&#8217;s given credit for creating something called &#8220;High-Concept&#8221;.    Its something where you pick a star or two&#8211;TENT POLES if you will to get them in the door, wrap them around a situation with an obvious conflict like a black cop in a rich town, use a studio you already have or shoot it all in LA, do everything else on the cheap including BRONSON PINCHOT and blim, blam thank you mam&#8211;Cha-Ching.. HIGH CONCEPT.  It also helps if you&#8217;re HIGH when you watch these movies.</p>
<p><img class="alignleft" src="http://images.businessweek.com/ss/06/06/failures/image/coke.jpg" alt="" width="500" height="400" /></p>
<p>HIGH CONCEPT in the 80s vs. the 70s, was like Pop Chart Singles were to Albums, the K-Car was to the Muscle Car and most interestingly NEW COKE was to Original Formula(for the record, I actually DID actually like New Coke better).   Beverly Hills Cop, Beverly Hills Cop II, Indiana Jones and the Lost Arc, Indiana Jones and the Temple of Doom&#8211;these were some of the original HIGH CONCEPTS&#8211;but my GEORGE&#8211;there were SOOO MANY and we loved them so.</p>
<p>How come in Hollywood, when some schmuck in Hollywood comes up with some glamorous term like HIGH CONCEPT(or his assistant does), he&#8217;s considered genius and ooo&#8217;d and aw&#8217;d and no one knows who the hell <a href="http://www.paintbynumbermuseum.com/dan_robbins_intro">Dan Robbins is?</a>&#8211;I&#8217;ll never know.</p>
<p><img class="alignleft" src="http://paintbynumbermuseum.com/files/images/abstract1.preview.jpg" alt="" width="200" height="150" />He did pretty much the same thing.  Mike and Dan&#8211;both formulaticians&#8211;with a whiz bang idea that swept through the suburban splundor and kept people from smiling awkwardly in passing while running home to crack open another one.</p>
<p><img class="alignleft" src="http://waterwinterwonderland.com/images/moviehouse/1188/b3%5EOld_Marquee_from_Ron_Wittebols.jpg" alt="" width="190" height="116" />How does this reflect creative cognition?  What happened in the 80s was the industrialization of the media form.New distribution channels opened up.  Multiplexes formed.  TBS was invented&#8211;and there was money to be made like always, but this time is was A LOT MORE OF IT.</p>
<p><img src="http://img2.timeinc.net/ew/dynamic/imgs/070606/goose_l.jpg" alt="" width="129" height="96" />This shit needed to be cranked out like GOOSE through a SHIT factory.   Those who came up with these FORMATTING tricks, became GODS, their heads as big as round bubbles.</p>
<p><img class="alignleft" src="http://img.slate.com/media/1/123125/2116707/051408_MEisner_ex.jpg" alt="" width="238" height="316" />This is very interesting for us Schmoos, generational in fact!&#8211;as we&#8217;ve experienced a COLON blow of distribution channels openning up in similar form to the upheaval of the early 80s&#8211;but MUCH MUCH bigger!  Step right up and have your head be blown into a bubble too!</p>
<p>History lesson&#8217;s over, Hegel has been paid his due&#8211;and lets get to the good stuff.</p>
<p>Those sit-coms from the 80s?  Why did they have such mass appeal?  You look at these things and you realize the only reason why industry people long for these good old days is because the money was BIG and EASY&#8211;and it was EASY to make.</p>
<p><strong>&gt;&gt;CONFLICT&lt;&lt;</strong></p>
<p><strong>&gt;&gt;CONFLICT&lt;&lt;</strong></p>
<p>The basic formula: Middle class person, reinvents themselves into a not really fucked up situation and everything comes up roses&#8211;as sung through a HYPER POWER DEISEL VOICE that sends the dogs running in from other rooms.</p>
<p>Within the THEME SONG, IS the entire concept, and when it left so did the entire franchise.  Just like each situation&#8211;each song has a TURN for the fucking awesome&#8211;these moments are highlighted and explained below in between the []&#8211;if we learn anything else from this creative imputus&#8211;&#8221;what&#8217;s old is new, and we should have theme songs in everything we do&#8221;&#8230; AND NOW, the FIVE RULES for 80s Sit-Com Sucess:</p>
<p><strong>Rule 1: </strong></p>
<p><strong><em>You move somewhere.</em></strong> [and if anyone knows me well, now is when I insert how pitiful it is that their dreams are seemingly limitless for them in Chicago when you can't take the train anywhere unless you transfer downtown or even find a corner there that doesn't smell like poo]</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/8vbnLYROCj8&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/8vbnLYROCj8&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>RULE 2:</strong></p>
<p><strong><em>When you get there, it&#8217;s gonna be AWESOME</em></strong>(or at least the rich part of Connecticut)!  [He lost a dream or two, .. at the end was Judith Light!--now we know why it took them like 6 seasons to not get it on--weak!]</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/n9PqZkVCUAs&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/n9PqZkVCUAs&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Rule 3:</strong></p>
<p><strong><em>Two weirdos make a right</em></strong> and that&#8217;s some how intrinsic in your CABAM Happiness explosion [I might be father of the year!--or max out in 5 years on Mad about You]:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/LHXeo57xj3k&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/LHXeo57xj3k&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Rule 4:</strong></p>
<p><strong><em>This can happen too you middle class!</em> </strong>Just move in with your financially sucessful photographer type sister who lives where she works and doesn&#8217;t have a straight staircase like the rest of the shows, but a TURNY one [How could something so good be so right.. so right!].  And no, that&#8217;s not your connection&#8211;that shocking shuffle move is an &#8216;effect&#8217;, so is the &#8216;blue sky above&#8217;.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/aYndidDMUG4&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/aYndidDMUG4&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Rule 5:</strong><em><br />
<strong>Don&#8217;t stray too much from Rules 1-4.</strong></em> If you go too far, like making it just about Catholics(especially when none of the kids look alike and they don&#8217;t look like the parents either <img src='http://www.schmoonews.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> !)&#8211;despite getting most Reagan Democrats, your audience won&#8217;t be large enough like the generalist Growing Pains you grew out of and you go out of business in two seasons [stay on the ball {go to church} I might make the HALL OF FAME--what can he say?].  You know what, these rules work for just PLAIN mainstream American dreams in almost any regard&#8211;don&#8217;t they?</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/deHQ4D-xWoo&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/deHQ4D-xWoo&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>You know why I love these Themes so much&#8211;they took the time to actually explain to you what you were about to watch.  Its all in there&#8211;Its like you&#8217;re in the PITCH MEETING and everything, no nuance about it.  It wasn&#8217;t really until Seinfeld exploded this form, that they just put you INSIDE THE SHOW so you had to figure out for yourself what the hell you were watching?</p>
<p>What can be learned from this&#8211;if you transported yourself back to the 80s and figure out a way to make a middle class family type person feel like through an unrealistic reflection of the room in which they sit&#8211;staring back at them, and within their minds would be the promise of a brighter tomorrow and a better future&#8211;we probably still wanted that when we were humble enough to believe it was ok to have one or two TVs in the house.</p>
<p><img class="alignleft" src="http://www.desperateblog.com/files/2008/10/desperate-housewives-5-03-13-thumb.jpg" alt="" width="504" height="337" />In many respects, maybe we&#8217;ve grown richer as a country or a world.  I know one aspect of DISNEY/ABC features now is instead of a laugh track they give you background music, implying &#8220;BOSE WAVE RADIO&#8221; for you. Or is it the Reality shows that invade our news programs.</p>
<p>FORGET THE DAMN THEME SONG&#8211;&gt;SHIT, our houses don&#8217;t even look like the ones on TV anymore, nor do our situations. Who watches TV together anymore anyway&#8211;everyone&#8217;s seperated into their own worlds.  We all get directly to the point now evertime&#8211;whatever we want, all the time.</p>
<p>We&#8217;ve gone from situation obsessed&#8211;to just right down to &#8220;strip out the other fucking filler and get me to the conflict obsessed&#8221;.  All the time.  YO Eisner&#8211;now adays its CONFLICT CONFLICT CONFLICT&#8211;we can&#8217;t appreciate you&#8217;re concept.  What&#8217;s past that you wonder? Its already like eating frosted without the flakes.  It won&#8217;t look like playing outside&#8211;I can tell you that much.  Maybe its like a family guy episode, that just has punchline, no set up.</p>
<p><img class="alignleft" src="http://media3.washingtonpost.com/wp-srv/photo/gallery/090706/GAL-09Jul06-2266/media/PHO-09Jul06-169010.jpg" alt="" width="98" height="69" />So, as we&#8217;re RETHINKING everything this year from MONEY, to WEATHERIZATION to HEALTH CARE to how to make a GM&#8211;let us consider&#8211;as SCHMOOS, how to program for the micro audiences of the future?</p>
<p>Is it enough to make something really good for our friends to watch?   Can they handle a full 22 minute story, or even a 5 minute story&#8211;or do even they require moments?  We cannot put these genies we dream about back into the bottles. Despite old being new again&#8211;its very unlikely in the specialized era of video, that people will ever tolerate a stair case behind a couch?</p>
<p><img class="alignleft" src="http://s3.amazonaws.com/mmc-beta-production/assets/1983/old_hands_article.jpg" alt="" width="82" height="62" />What I suspect, is the person who can access straight feelings in an accessible way.  That&#8217;s where its at.  Remember the way you&#8217;re grandparents smelled when you went to visit&#8211;PRINT IT.</p>
<p><img class="alignleft" src="http://blogs.pitch.com/plog/gym%20teacher.jpg" alt="" width="92" height="69" /></p>
<p>Remember your gym teacher&#8217;s obsession with whistles&#8211;PRINT THAT TOO.</p>
<p>Finally&#8211;I don&#8217;t know how this really fits in here at this point.  So this seems like a perfect place to ponder the question&#8211;how did Belverdere hitch hike accross the ocean with a cardboard sign&#8211;and why the hell would he pick Pittsburgh?  We need to get back to having entertainment exist in a far away land where questions like these don&#8217;t matter AND THEY&#8217;RE SO UPFRONT ABOUT IT!&#8211;cause true love begins when you accept someone despite their obvious flaws&#8211;in fact,<em> according to our new arrival</em>&#8211; you love them for it.</p>
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		<title>It Takes a Village to Raise a Schmooru&#8230;</title>
		<link>http://www.schmoonews.com/2009/11/04/it-takes-a-village/</link>
		<comments>http://www.schmoonews.com/2009/11/04/it-takes-a-village/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:47:48 +0000</pubDate>
		<dc:creator>beckmann</dc:creator>
				<category><![CDATA[Creative Process]]></category>
		<category><![CDATA[Curators]]></category>
		<category><![CDATA[History of Schmooru]]></category>
		<category><![CDATA[Rebuilding Media]]></category>
		<category><![CDATA[Story of Schmooru]]></category>

		<guid isPermaLink="false">http://www.schmoonews.com/?p=339</guid>
		<description><![CDATA[To give you all a clear understanding that Schmoonews is about the Creative Process and holds nothing back&#8211;I&#8217;m about to peel away the curtin into some of the questions you all have been asking me about how we&#8217;ve gotten this thing together and what&#8217;s the deal with BECKMANN and his seemingly illustrious life of travel [...]]]></description>
			<content:encoded><![CDATA[<p>To give you all a clear understanding that Schmoonews is about the Creative Process and holds nothing back&#8211;I&#8217;m about to peel away the curtin into some of the questions you all have been asking me about how we&#8217;ve gotten this thing together and what&#8217;s the deal with BECKMANN and his seemingly illustrious life of travel and mystery. More than anything this post documents our PRE HISTORY in creating SCHMOO.</p>
<p>Exactly one year ago today, Barack Obama was elected president&#8211;and that&#8217;s a critical moment in the history not just for the world, but for us.  You see, I started my self-imposed exile from my place in San Francisco at the end of July 2008 to move to Chicago and join the New Media part of that campaign.  When we won&#8211;and then a week later, Current TV laid off the division I had been working for, I decided in those cold dark days of November, to start something SCHMOO&#8211;although not even the name had surfaced yet.</p>
<p>All I knew was that so many of you who had done work for us and so many of the talented people I&#8217;d worked with were now all of sudden out in the cold&#8211;whilst I felt like I had won the lottery.  Finding myself in the midst of a historic and winning presidential campaign.</p>
<p>Fast forwarding to now&#8211;we will get to the parts in between at another point&#8211;I never went back home.  I continued to go about the country and put together the pieces that at first became our parent company, IB5k and then later our subset for the creative types, Schmooru.com.</p>
<p>How did I do this?  As you can recall&#8211;after Obama got elected, the sky was literally falling.  The economy was in shambles and people thought the banks were going to fail.  Schmooru, I&#8217;m proud to say has received no investment in these early stages which means there are no strings attached while firmly developing our foundation.  We control our own house and from there we can dream unbeholden.</p>
<p><img class="alignleft" src="http://www.destination360.com/north-america/us/michigan/images/s/mgm-grand-detroit-promotions.jpg" alt="" width="415" height="362" /></p>
<p>It did cost money&#8211;and I&#8217;m happy to report, my savings are mostly intact.  The first thing that&#8217;s been mysterious to me and I hope no one from the MGM Mirage corporation is reading this&#8211;but every time I&#8217;ve needed the money for something, I&#8217;ve gotten it in a casino.  In a sense MGM and a few other names are investors in this company. <a href="http://74.125.155.132/search?q=cache:q8AfnxtnsZoJ:www.businessweek.com/magazine/content/04_38/b3900032_mz072.htm+fedex+story+vegas&amp;cd=1&amp;hl=en&amp;ct=clnk&amp;gl=us&amp;client=firefox-a"> Same way FEDEX started</a>.</p>
<p>I don&#8217;t believe in gambling&#8211;but I&#8217;ve only lost one time this year.  I&#8217;ve never gotten more than I needed to get me past the next post.  Before Obama called in July of 2008, I had won a HUGE take in Detroit which made me feel comfortable taking the drastic pay cut to sign up&#8211;because it was so mysteriously large, I thought it meant something larger than me.</p>
<p><img class="alignleft size-medium wp-image-346" title="Picture 4" src="http://www.schmoonews.com/wp-content/uploads/2009/11/Picture-4-300x191.png" alt="Picture 4" width="300" height="191" /></p>
<p>There are your curators who worked on a HOPE and a DREAM who basically did this stuff for future pay, but beyond that they deeply care in what we&#8217;re all trying to do there.  Primarily, to have a lawyer, a webmaster, a business builder, a powerful DC power broker, an impeccably capable renaissance video man&#8211;but also, the girl I called one week after the election and said &#8220;I don&#8217;t know what it is, but we&#8217;re going to go out there and do something&#8217;&#8211;the most networked girl in video production&#8211;cause this thing always was conceived and lives within community&#8211;without these people&#8211;there would be no SCHMOO.</p>
<p><img class="alignleft size-medium wp-image-347" title="Picture 5" src="http://www.schmoonews.com/wp-content/uploads/2009/11/Picture-5-300x115.png" alt="Picture 5" width="300" height="115" /></p>
<p>But that&#8217;s not all.  It took a village.  A global one&#8211;in order to build this thing.  And primarily&#8211;its not having paid rent for an entire year that has really gotten this thing off the ground.  By my count I&#8217;ve stayed in over 47 different spots this year, and never slept in the street unless it was on purpose(There was the one night in Chicago when I wanted to go home and my hosts were partying all night but that was good for me;).    I would say a word to the wisest is you have to keep on moving every three days in order to not overstay a welcome&#8211;but below, I&#8217;ve chronicled every place I&#8217;ve stayed in the last year&#8211;and many of them were repeats.</p>
<p>These people all contributed to the possibility, that creative people like all of you could band together&#8211;do projects bigger than oneself&#8211;and in doing so, help to preserve a creative lifestyle and profession that&#8217;s necessary to ensure our happy futures.</p>
<p><strong>CHI<br />
</strong>Caitlin Dorsey<br />
Mike Debonis<br />
The New Media Mansion people</p>
<p><strong>STL</strong><br />
The Rev. Ben Schartman</p>
<p><strong>NYC</strong><br />
Katie Beckmann</p>
<p>LA<br />
Lauren Cerre &amp; Tyler Manson-</p>
<p>SF<br />
John Reed &amp; Sarah McKinney</p>
<p>Omaha<br />
Paul Tulipana &amp; Megan Malone</p>
<p>Louisville<br />
Tom Green</p>
<p>Birmingham<br />
Mark Nugent &amp; Jessica Kerley</p>
<p>Miami<br />
Mark Steiner</p>
<p>St. Louis<br />
Harrahs;)</p>
<p>Toledo<br />
David &amp; Esther Beckmann</p>
<p>Washington, DC Inauguration<br />
Allison Archaubault</p>
<p>NYC<br />
Holly Ecker and Christopher Smith</p>
<p>Washington DC/Manassas, VA<br />
Mathew Taylor<br />
David Bychkov &amp; Nadia Madjid</p>
<p>SF<br />
Richie Zevin</p>
<p>Bozeman, MT<br />
Michael J. &#8220;mini&#8221; Noogent<br />
Michael and Naomi Nugent</p>
<p>LA<br />
Sarah Evershed &amp; Julian Robinson<br />
Dylan Ris</p>
<p>SF<br />
Danny Debonis</p>
<p>Chicago,<br />
Zac Witte &amp; Goeff Domeracki</p>
<p>SF<br />
Tori Taylor &amp; Dave McMillan</p>
<p>LA<br />
Saskia Wilson Brown</p>
<p>Wyoming<br />
The Eversheds</p>
<p>NYC<br />
John F. Brunner<br />
Jory Cunningham<br />
Sam Reiff-Pasarew</p>
<p>DC<br />
Max Harper</p>
<p>Amsterdam<br />
Dennis DeLange<br />
Mike Glennon</p>
<p>NYC<br />
Clare Sullivan &amp; Thomas Hallaran</p>
<p>Great Barrington, MA<br />
Nathanial Kerksick</p>
<p>CHI<br />
Caitlin Dorsey<br />
Mike Debonis<br />
The New Media Mansion people</p>
<p>STL<br />
The Rev. Ben Schartman</p>
<p>NYC<br />
Katie Beckmann</p>
<p>LA<br />
Lauren Cerre &amp; Tyler Manson-</p>
<p>SF<br />
John Reed &amp; Sarah McKinney</p>
<p>Omaha<br />
Paul Tulipana &amp; Megan Malone</p>
<p>Louisville<br />
Tom Green</p>
<p>Birmingham<br />
Mark Nugent &amp; Jessica Kerley</p>
<p>Miami<br />
Mark Steiner</p>
<p>St. Louis<br />
Harrahs;)</p>
<p>Toledo<br />
David &amp; Esther Beckmann</p>
<p>Washington, DC Inauguration<br />
Allison Archaubault</p>
<p>NYC<br />
Holly Ecker and Christopher Smith</p>
<p>Washington DC/Manassas, VA<br />
Mathew Taylor<br />
David Bychkov &amp; Nadia Madjid</p>
<p>SF<br />
Richie Zevin</p>
<p>Bozeman, MT<br />
Michael J. &#8220;mini&#8221; Noogent<br />
Michael and Naomi Nugent</p>
<p>LA<br />
Sarah Evershed &amp; Julian Robinson<br />
Dylan Ris</p>
<p>SF<br />
Danny Debonis</p>
<p>Chicago,<br />
Zac Witte &amp; Goeff Domeracki</p>
<p>SF<br />
Tori Taylor &amp; Dave McMillan</p>
<p>LA<br />
Saskia Wilson Brown</p>
<p>Wyoming<br />
The Eversheds</p>
<p>NYC<br />
John F. Brunner<br />
Jory Cunningham<br />
Sam Reiff-Pasarew</p>
<p>DC<br />
Max Harper</p>
<p>Amsterdam<br />
Dennis DeLange<br />
Mike Glennon</p>
<p>NYC<br />
Clare Sullivan &amp; Thomas Hallaran</p>
<p>Great Barrington, MA<br />
Nathanial Kerksick</p>
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