Interesting piece from NYT’s about the ads running in California…
“A new chapter of campaign attacks is unfolding in California this election season, in which highly sophisticated, fairly low-cost technology is being used to create nasty — and just plain weird — ads and videos that are intended to shock and draw large audiences on Internet sites like YouTube and Facebook.”
The image above is from an ad against former EBAY CEO Meg Whitman who is running for governor. That lil’ cartoon thing cost about $30,000 apparently. Honestly, that seems expensive for a viral ad campaign even if it is going on tv as well. Most “viral” videos cost $30,000 less than that.
Another ad mentioned in the piece is below.
Tags: ads, california, campaign, ebay, governor, viral video